> For the complete documentation index, see [llms.txt](https://help.foreverfanmusic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.foreverfanmusic.com/courses/advertising-101-your-complete-training-guide/audience-targeting-strategies-domestic-international-and-beyond.md).

# Audience Targeting Strategies (Domestic, International & Beyond)

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**In this video we’re going to discuss the most up-to-date way to build your ad set, which is also your audience. The focus is on the ad set level, NOT the campaign level.**

We’ll walkthrough the process of setting up a worldwide ad set, including selecting all countries and then excluding certain countries that may not be good for streaming behavior. This video also covers choosing your target interests, best practices for placements on each platform, and the importance of targeting Spotify users.