# Audience Targeting Strategies (Domestic, International & Beyond) {% embed url="" %} **In this video we’re going to discuss the most up-to-date way to build your ad set, which is also your audience. The focus is on the ad set level, NOT the campaign level.** We’ll walkthrough the process of setting up a worldwide ad set, including selecting all countries and then excluding certain countries that may not be good for streaming behavior. This video also covers choosing your target interests, best practices for placements on each platform, and the importance of targeting Spotify users. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.foreverfanmusic.com/courses/advertising-101-your-complete-training-guide/audience-targeting-strategies-domestic-international-and-beyond.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.