> For the complete documentation index, see [llms.txt](https://help.foreverfanmusic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.foreverfanmusic.com/courses/advertising-101-your-complete-training-guide/customizing-your-ad-strategy.md).

# Customizing Your Ad Strategy

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**In this video we’ll cover the key factors to consider when choosing an ad strategy, inclluding your presence and goals on that platform, and the specific ad types and features that can help you achieve your objectives.**

We’ll also cover the exclusive resources you receive as a ForeverFan user as well as the support from industry professionals to help you grow your fan base and market your music more effectively.