FB Business Manager Setup (If you don't have one)

If you don't have a Meta/Facebook Business Manager account set up, there are plenty of videos on YouTube to help walk you through it. You can also use LLMs for guidance.

Creating a new ad account can be beneficial if you're working with just one artist or yourself, as it keeps everything within the business manager and avoids the need to connect a personal ad account. Both options are valid and won't inhibit your ability to use the features.