> For the complete documentation index, see [llms.txt](https://help.foreverfanmusic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.foreverfanmusic.com/courses/advertising-101-your-complete-training-guide/setup-ig-meta-facebook-conversion-ads.md).

# Setup IG/Meta/Facebook Conversion Ads

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**In this video we’ll cover how to set up conversion ads using the 1-3-3 Method in a step-by-step guide, including daily budget best practices, and recommended call-to-actions.**

Keep in mind that the traffic section involves running ad campaigns, while the sales section focuses on making the sale.

When setting up a campaign, name it and leave the other settings as they are. Use keywords related to the artist, such as a popular artist's name, to target the audience.

However, we advise against using the names of very large artists, as it may be difficult to compete with their popularity.

Pay attention to detailed targeting, but note that the event placement settings are typically automatic.

Focus on keyword targeting first, rather than the artist targeting, as the keyword is already known.