# Setup IG/Meta/Facebook Conversion Ads {% embed url="" %} **In this video we’ll cover how to set up conversion ads using the 1-3-3 Method in a step-by-step guide, including daily budget best practices, and recommended call-to-actions.** Keep in mind that the traffic section involves running ad campaigns, while the sales section focuses on making the sale. When setting up a campaign, name it and leave the other settings as they are. Use keywords related to the artist, such as a popular artist's name, to target the audience. However, we advise against using the names of very large artists, as it may be difficult to compete with their popularity. Pay attention to detailed targeting, but note that the event placement settings are typically automatic. Focus on keyword targeting first, rather than the artist targeting, as the keyword is already known. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.foreverfanmusic.com/courses/advertising-101-your-complete-training-guide/setup-ig-meta-facebook-conversion-ads.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.