# Testing & Optimizing Your Ads (All Platforms) {% embed url="" %} **In this video we’ll cover how to test ads effectively on a budget, as a beginner, and top tips for more experienced marketers with more to spend.** We’ll breakdown our recommended testing method, the key concepts to understand for every ad campaign and encouraging your to think differently about the keywords you should be testing and what locations you should be targeting. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.foreverfanmusic.com/courses/advertising-101-your-complete-training-guide/testing-and-optimizing-your-ads-all-platforms.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.