# Understanding IG/FB Ad Success {% embed url="" %} **In this video we’ll cover the key KPIs (Key Performance Indicators) that are important to monitor on Facebook and Instagram.** 90% of the time, the process of monitoring and optimizing an ad campaign will involve reviewing these key KPIs, such as impressions, clicks, and video plays, and then making adjustments based on the insights gained. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.foreverfanmusic.com/courses/advertising-101-your-complete-training-guide/understanding-ig-fb-ad-success.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.