# Understanding TikTok Ad Success {% embed url="" %} **In this video we’ll discuss the Key Performance Indicators (KPIs) for TikTok advertising. KPIs are metrics used to determine if an ad campaign is performing well or poorly.** ALWAYS closely monitor these KPIs to ensure the success of a TikTok advertising campaign. By understanding and analyzing these metrics, you can make informed decisions to improve your campaigns and achieve your desired goals. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.foreverfanmusic.com/courses/advertising-101-your-complete-training-guide/understanding-tiktok-ad-success.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.