Hype Presave Rollout (1M+ Streams)

Building hype for a release as a non-superstar artist with indie resources is the focus of this case study. In this video we dive into a real-life example of a brand new artist's first song release, with strategies that can be applied to bigger artists as well.

The artist, Fash, reached out in April 2020 and was able to go from 10,000 streams to over 1.2 million streams in a short period, following a blueprint that lowered his risk of failure and increased his opportunity for success. Let’s dive in to how he did it.