# Hype Presave Rollout (1M+ Streams)

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**Building hype for a release as a non-superstar artist with indie resources is the focus of this case study. In this video we dive into a real-life example of a brand new artist's first song release, with strategies that can be applied to bigger artists as well.**

The artist, Fash, reached out in April 2020 and was able to go from 10,000 streams to over 1.2 million streams in a short period, following a blueprint that lowered his risk of failure and increased his opportunity for success. Let’s dive in to how he did it.