> For the complete documentation index, see [llms.txt](https://help.foreverfanmusic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.foreverfanmusic.com/courses/fast-track-your-spotify-rollout-boost-streams.-gain-real-fans./instagram-meta-kpis.md).

# Instagram/Meta KPIs

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**In this video we’ll cover the key KPIs (Key Performance Indicators) that are important to monitor on Facebook and Instagram.**

90% of the time, the process of monitoring and optimizing an ad campaign will involve reviewing these key KPIs, such as impressions, clicks, and video plays, and then making adjustments based on the insights gained.