> For the complete documentation index, see [llms.txt](https://help.foreverfanmusic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.foreverfanmusic.com/courses/fast-track-your-spotify-rollout-boost-streams.-gain-real-fans./instagram-meta-kpis.md). # Instagram/Meta KPIs {% embed url="" %} **In this video we’ll cover the key KPIs (Key Performance Indicators) that are important to monitor on Facebook and Instagram.** 90% of the time, the process of monitoring and optimizing an ad campaign will involve reviewing these key KPIs, such as impressions, clicks, and video plays, and then making adjustments based on the insights gained. --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com. ## Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter, and the optional `goal` query parameter: ``` GET https://help.foreverfanmusic.com/courses/fast-track-your-spotify-rollout-boost-streams.-gain-real-fans./instagram-meta-kpis.md?ask=&goal= ``` `ask` is the immediate question: it should be specific, self-contained, and written in natural language. `goal` is optional and describes the broader end goal you are ultimately trying to accomplish on behalf of the user. GitBook uses it to tailor the answer towards what is most useful for that goal. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.