Power Of Presaves: The Fan Data Goldmine

In this video we’ll break down why pre-saves are extremely powerful and should not be overlooked. The indie community has had some doubts about pre-saves, but those who have not truly grown their artists' fanbases are unlikely to see much benefit from them.

Successful artists like Charlie XCX, Olivia Rodrigo, and Ice Spice all utilize pre-saves for their album releases, demonstrating the value of this strategy. Many artists are also setting up custom websites for their new projects, where pre-saves on Spotify are prominently featured as one of the main calls-to-action.