# Power Of Presaves: The Fan Data Goldmine

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**In this video we’ll break down why pre-saves are extremely powerful and should not be overlooked. The indie community has had some doubts about pre-saves, but those who have not truly grown their artists' fanbases are unlikely to see much benefit from them.**

Successful artists like Charlie XCX, Olivia Rodrigo, and Ice Spice all utilize pre-saves for their album releases, demonstrating the value of this strategy. Many artists are also setting up custom websites for their new projects, where pre-saves on Spotify are prominently featured as one of the main calls-to-action.