Presave Campaigns: What To Do & What Not To Do

Forever Presave campaigns are important, but you need to be careful about what you offer. Don't just give away random prizes like an iPad just to get people to pre-save your song. In this video we’ll break down the do’s and don’ts when it comes to running a presave campaign and the types of offers you should incorporate.

Keep in mind that the goal of a pre-save campaign is to identify potential fans and turn them into loyal listeners and super fans, not to quickly build your email and text database. Don't show one thing on social media and then have a completely different look and feel on your pre-save page. This can be confusing and feel like a bait-and-switch.