# Setup FB/IG Business Manager

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**In this video we’ll go through how to set up a Facebook Business Manager account step-by-step. Please note that you only need to watch this if you have NEVER ran ads through Facebook or never set up an account.**

Creating a new ad account can be beneficial if you're working with just one artist or yourself, as it keeps everything within the business manager and avoids the need to connect a personal ad account. Both options are valid and won't inhibit your ability to use the features.