# Streaming Link + Conversion Ads (Setup) {% embed url="" %} **As an artist, you have two main options to improve your position in the algorithm - traffic and conversion campaigns. In this video we’ll break down both options and how to set them up.** Keep in mind that traffic refers to driving organic traffic to your music, while conversion campaigns involve running paid advertising. The key things to focus on when setting up your ad campaign are: 1\) Ensuring your pixel tracking is properly set up 2\) Optimizing your pixel conversion tracking 3\) Choosing the right keywords and targeting like the artist's name plus a location. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://help.foreverfanmusic.com/courses/fast-track-your-spotify-rollout-boost-streams.-gain-real-fans./streaming-link-+-conversion-ads-setup.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.