> For the complete documentation index, see [llms.txt](https://help.foreverfanmusic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.foreverfanmusic.com/courses/fast-track-your-spotify-rollout-boost-streams.-gain-real-fans./streaming-link-+-conversion-ads-setup.md).

# Streaming Link + Conversion Ads (Setup)

{% embed url="<https://player.vimeo.com/video/1049369510?app_id=122963&badge=0&byline=0&h=7b516b41e7&portrait=0&title=0>" %}

**As an artist, you have two main options to improve your position in the algorithm - traffic and conversion campaigns. In this video we’ll break down both options and how to set them up.**

Keep in mind that traffic refers to driving organic traffic to your music, while conversion campaigns involve running paid advertising.

The key things to focus on when setting up your ad campaign are:

1\) Ensuring your pixel tracking is properly set up

2\) Optimizing your pixel conversion tracking

3\) Choosing the right keywords and targeting like the artist's name plus a location.


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