7 Social Media Branding Posts For Artists

The fastest way to properly brand your Instagram and TikTok social media accounts is to strategically create or choose 3 posts to pin to the top of your page, so anyone new that comes in can see them. After that, making sure the next 3 posts are as strong as possible is all you need to be ready to bring in new attention (and followers). This means the first 6 posts that new people see when visiting your page at any given time are the most important.

This video walks through the best types of posts to use for branding yourself as an artist, why they work and examples for you to copy for yourself.

Here’s a list of the post types discussed:

1. Artist Storytelling - Tell your artist backstory in a short entertaining way.

2. Signature Editorial Artist Portrait/Carousel – A high-quality, eye-catching image that represents their style and personality. This is their "hero shot" and sets the tone.

3. Music Preview / Teaser – A short video, reel, or post showcasing a new song, music video, or upcoming release.

4. Live Performance or Studio Clip – A raw and engaging video of them performing or creating music, emphasizing authenticity and talent.

5. Interview Style Clip - A clip of you being interviewed. View the video for examples of the styles that work best.

6. Short-form Creative Music Clip - Create a piece of shortform content

7. Important Message Post - A simple way to give fans an update about what is going on with you and news you want them to know.