# DEEP DIVE: Program Your Video Content Algorithm

{% embed url="<https://player.vimeo.com/video/902728814?app_id=122963&h=eef7d69c35>" %}

**Social media platforms are shifting from the "social graph" to the "interest graph" when determining content to show users. This means the algorithm focuses more on individual interests and behaviors rather than just connections between users.**

In this video we’ll break down the best hashtags to use, understanding the algorithms, how to train them, and the content you should post.

### Resources

* [Short Form Music Content Catalog](https://docs.google.com/spreadsheets/d/1MFrL6QWcl26W6bl2VuUQC68Nss4JCsCYelVnzC9gXVA/edit?usp=sharing)


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