> For the complete documentation index, see [llms.txt](https://help.foreverfanmusic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.foreverfanmusic.com/links/funnel-links.md).

# Funnel Links

A funnel link asks a fan for their details, then unlocks something in return. They fill in a short form, hit the button, and get sent to whatever you are giving them. You walk away with a new fan in your audience and their contact info.

This is the link to reach for when you want to put something good behind a small ask. A few classic uses:

* Hand over a free download once a fan gives you their email.
* Send fans to a private Discord invite after they sign up.
* Gate a music video or a demo behind a phone number.

## What you set up

The page itself is quick to build:

* **Main Photo**: the image for the page, which also fills the background.
* **Banner Text**: an optional line that scrolls across the top.
* **Headline**: the main line fans read. This one is required.
* **Message**: a bit more detail under the headline, up to 280 characters.
* **Button Text**: what the button says, like "Get the download."
* **Link Name**: a name just for you, so you can find it in your list.

## The form and the redirect

The two pieces that make a funnel work live on their own tabs:

* The **Data Collection** tab is where you choose what to ask fans for, like their email or phone. See [Collecting fan data](/links/collecting-fan-data.md) for how to set up the form.
* The **Thank You** tab is where you set the redirect, the place a fan lands after they submit. That redirect is your unlock: the download, the Discord invite, the video. It is also covered in [Collecting fan data](/links/collecting-fan-data.md).

## What fans see

A fan opens your funnel page and sees your photo, headline, and message. They tap the button, fill in the details you asked for, and agree to hear from you. The moment they submit, they are sent to whatever you set as the redirect.

<figure><img src="/files/Ha7224q3CRDKSVVHn4Ua" alt="The fan-facing view of a funnel link with its details form open"><figcaption></figcaption></figure>