# Welcome to ForeverFan

What ForeverFan is, how it fits together, and where to start.

ForeverFan is where you turn listeners into fans you actually own. Instead of renting an audience from a social platform that can change the rules any time, you gather your fans' emails and phone numbers in one place and talk to them directly.

Here is the whole idea in three pieces.

**Your links collect fans.** Your mini-site (your link in bio), your streaming and presave links, your polls and funnels: every one of them can ask a visitor for their email or phone number in exchange for something they want. That is how a passerby becomes a fan on your list.

**Your audience keeps them in one place.** Everyone who signs up lands in your audience, one clean table of real people with their contact details, location, and how they found you. This list is yours.

**Campaigns and sequences let you talk to them.** Send an email or a text when you have news, like a release or a show. Or set up a sequence once so every new fan automatically hears from you the moment they join, even while you sleep.

## Where to start

If you are brand new, start here:

{% content-ref url="/pages/bA5OFuxbA9gXRxrC5XZR" %}
[Creating Your Account](/getting-started/creating-your-account)
{% endcontent-ref %}

Already signed up? This walks you through the first things worth doing:

{% content-ref url="/pages/CzV2EQcl2MYcppbk5mvU" %}
[Your First 30 Minutes](/getting-started/your-first-30-minutes)
{% endcontent-ref %}

Wondering what comes with your plan?

{% content-ref url="/pages/JMsIJfamTWhGSfB109r2" %}
[Plans and What's Included](/getting-started/plans-and-whats-included)
{% endcontent-ref %}

If you ever get stuck, email us at <hello@foreverfanmusic.com>.


# Creating Your Account

The four steps from your email address to a live artist profile.

Setting up ForeverFan takes about five minutes. You enter your email, pay, get a sign-in code, and then build your artist profile. Here is each step.

## 1. Enter your email

On the signup page you give us one thing: your email address. This starts your 14-day trial.

<figure><img src="/files/SnrLEIiGDVLJ8jZpxrzk" alt="The signup screen with the email field and Continue to payment button"><figcaption></figcaption></figure>

## 2. Pay through Stripe

Next you set up billing through Stripe, which handles the card details. ForeverFan never sees or stores your card information. Your 14-day trial starts here, so you are not charged for the first two weeks.

## 3. Get your sign-in code

There are no passwords on ForeverFan. Every time you sign in, we email you a short code instead. After you pay, we send you your first code so you can get into your account. Just check your inbox and enter it.

{% hint style="info" %}
If a code does not arrive within a couple of minutes, check your spam folder. Signing in always works this way, so it is worth keeping ForeverFan emails out of spam.
{% endhint %}

## 4. Claim your artist profile

The last step builds the profile fans will see. You will fill in a few fields, in this order:

* **Profile picture.** A photo or logo, shown as a circle.
* **Spotify Artist URL** (optional). Paste your Spotify artist link and we will automatically fill in your name and pull in your photo for you.
* **Artist or band name** (required).
* **Your ForeverFan URL.** This is your web address, the link you will hand out everywhere. We fill it in from your name, and you can edit it. We check that it is available as you type.
* **Apple Music Artist URL** (optional).
* **Instagram handle** (optional).
* **TikTok handle** (optional).

Once you submit, we build your mini-site for you in the background and drop you on your dashboard.

### Pick your artist name for your URL, not a song

Your ForeverFan URL is permanent-feeling and goes everywhere, so base it on your artist name, not a release. Use something like `yourartistname`, not the name of your latest single. A song name dates fast; your name does not.

### Your Spotify and Apple links must point to your artist profile

When you paste a Spotify or Apple Music link, it has to be your **artist profile** page, not a song or album. That is how presaves know who to save and follow.

A correct Spotify link looks like:

`https://open.spotify.com/artist/...`

A correct Apple Music link looks like:

`https://music.apple.com/us/artist/...`

{% hint style="warning" %}
If you paste a song or album link here instead of your artist page, presaves and follows will not work correctly. Double-check that the link says `/artist/` in it.
{% endhint %}

### If you don't have a Spotify or Apple profile yet

That is fine. Both links are optional, so you can leave them blank and finish setting up.

The one thing to know: until you have a real Spotify or Apple artist profile, Forever Presaves cannot automatically follow you, because there is no profile for fans to follow yet. Once your profile goes live on those services, email us at <hello@foreverfanmusic.com> and we will add it to your account.

## Changing your details later

Your artist name, your ForeverFan URL, and your Spotify or Apple connections are not things you edit yourself after setup, because they need a quick check on our end. To change any of them, open **Settings** and use the request option there, or email <hello@foreverfanmusic.com>.

## What's next

You now have a live mini-site and an empty audience waiting to fill up. Here is what to do first:

{% content-ref url="/pages/CzV2EQcl2MYcppbk5mvU" %}
[Your First 30 Minutes](/getting-started/your-first-30-minutes)
{% endcontent-ref %}


# Your First 30 Minutes

A short, do-this-first path to get your account working for you.

You have an account. Now let's make it earn its keep. These five steps are the ones that matter most on day one, and none of them takes long.

## 1. Look at your mini-site

We already built your mini-site during signup, using the details you gave us. It is your link in bio: one page with your photo, your bio, and your links.

Open it and see what fans will see. You can change the banner, add your social and streaming links, write your bio, and drop in content blocks whenever you want.

{% content-ref url="/pages/Q87dDzy1hjC5PwDdXZOL" %}
[Your Mini-Site](/your-mini-site/mini-site)
{% endcontent-ref %}

<figure><img src="/files/xVpDGvFLuXqPgmMhTBCn" alt="The mini-site dashboard with the URL chip, Copy, QR, and live preview"><figcaption></figcaption></figure>

## 2. Put your URL in your bios

Your ForeverFan URL is the one link you should have everywhere: Instagram, TikTok, YouTube, your email signature, anywhere you show up online. It is the front door for everything you do here.

Copy it from your mini-site page and paste it into your social profile bios now, while you are thinking about it. Every visitor who taps it is a chance to gain a fan.

## 3. Create your first link

Think about the one thing you are pushing right now: a new single, a presave, a show, a poll. Make a link for it.

Each link type does a specific job, and most of them can collect a fan's email or phone number along the way, so promoting something and growing your list happen at the same time.

{% content-ref url="/pages/ZvgDVJvvvC87Q5CHoOw9" %}
[Links](/links/links)
{% endcontent-ref %}

## 4. Turn on a welcome sequence

A welcome sequence is a set of emails that goes out automatically to every new fan the moment they join. You set it up once, and from then on every fan gets a proper hello without you lifting a finger. This is on a paid plan.

It is one of the highest-value things you can set up early, because it works on fans you gain while you are busy doing everything else.

{% content-ref url="/pages/fNbMWRe52tfzdUBdJoCz" %}
[Welcome Sequence](/sequences/welcome-sequence)
{% endcontent-ref %}

## 5. Peek at your audience

As fans come in, they land in your audience: one table with their contact details, where they are, and how they found you. It will be empty or small at first, and that is exactly the point of everything above.

Have a look so you know where your fans live and how to find them later when you want to send something.

{% content-ref url="/pages/eh3EtcpccYxFnV1L28gM" %}
[Your Audience](/your-audience/audience)
{% endcontent-ref %}

That's the core loop. Links bring fans in, your audience holds them, and campaigns and sequences let you reach them. Everything else builds on this.


# Plans and What's Included

What you get for free, what a paid plan adds, and how billing works.

Here is the plain version of what is free and what needs a paid plan, with no sales pitch.

## What everyone can do

On any plan you can build your mini-site, create links of every type, share them, and see your analytics. You can also view your audience as fans come in.

## What a paid plan adds

A paid plan is about reaching your fans directly and moving your list around. These need a paid plan:

* **Email campaigns.** Send an email to your fans.
* **SMS campaigns.** Send a text to your fans.
* **Sequences.** Set up automatic messages, like a welcome sequence, that go out to new fans on their own.
* **Importing and exporting your audience.** Upload a fan list, or download yours as a CSV.
* **Creating a campaign from your audience.** Filter your fans, then message the group you picked.

If you are on the free tier and tap one of these, ForeverFan will point you to upgrade first.

## The 14-day trial

New accounts start on a 14-day trial, so you get the paid features to try before your first charge. You set up billing when you sign up, but you are not charged until the trial ends.

## Upgrading and ending your trial early

If you are ready before the 14 days are up, you can end your trial early and start your plan right away. Look for **End trial early** in the sidebar. If you are on the free tier, the sidebar shows **Upgrade to Pro** instead.

## Where billing lives

Two places:

* **Settings.** Your plan and its price live under the Subscription section. This is also where you go to change your artist details or request a custom domain.
* **The Stripe portal.** From Settings you can open Stripe's billing portal, which is where you cancel, grab receipts, and update your payment method.

For the full walkthrough of managing or cancelling your plan, see:

{% content-ref url="/pages/CMHY4TE3BsXKdQwyCtMg" %}
[Managing Your Subscription](/account-and-billing/managing-your-subscription)
{% endcontent-ref %}

## A note on credits

Email and SMS sends use credits so you always know where you stand. Paid plans include a monthly pool of email credits that refills on the 1st, and SMS runs on its own credits plus a small monthly fee for your dedicated phone number. If you ever need more of either, email <hello@foreverfanmusic.com> and we will sort it out.


# Your Mini-Site

Your mini-site is your link-in-bio home page, built for you the day you sign up.

Your mini-site is the page fans land on when they tap your link in bio. It holds your banner, your name, your bio, a row of quick links to the places you already live online, and as many content sections as you want to add underneath.

You don't build it from a blank page. When you sign up, ForeverFan creates your mini-site for you and fills in what it can from your artist profile. From there it's yours to shape.

<figure><img src="/files/UDGXHSYEiCuCPtfSlVJY" alt="A finished mini-site as a fan sees it on a phone"><figcaption></figcaption></figure>

## Where to find it

Open **Mini-Site** from the sidebar. That opens the landing page for your mini-site, which is the home base for everything about it.

At the top you'll see your ForeverFan address with a few buttons next to it:

* **Copy** grabs the URL so you can paste it into your Instagram bio, your TikTok, a caption, anywhere.
* **QR code** gives you a scannable code. Handy for merch tables, flyers, a slide at a show, or the back of a business card.
* **Edit** opens the editor, where all the real work happens.

<figure><img src="/files/xVpDGvFLuXqPgmMhTBCn" alt="The mini-site landing page with the URL chip, Copy, QR, and Edit buttons"><figcaption></figcaption></figure>

## Quick glance stats

Under your URL, the landing page shows a **Quick Glance** at how your mini-site is doing: **Views**, **Clicks**, and your click-through rate (**CTR**). Below that you'll find where fans clicked out to, and a fuller analytics section you can set to different time ranges. There's also a live preview so you can see your page exactly as fans see it while you check the numbers.

For the full picture, see [Link and mini-site analytics](/analytics/link-and-mini-site-analytics).

## The editor: four tabs

Hit **Edit** and the mini-site editor opens with four tabs across the top. Each one owns a different part of your page, and each has its own help page here:

* **Header** is the top of your page: your banner image, your name, your quick links, and your bio. See [Header, quick links, and bio](/your-mini-site/header-quick-links-and-bio).
* **Content** is everything below the header: the sections and blocks that make up the body of your page. See [Content blocks](/your-mini-site/content-blocks).
* **Theme** is the look: colors, accent, font, and a couple of layout toggles. See [Design and themes](/your-mini-site/design-and-themes).
* **Advanced** is the behind-the-scenes settings: your page title and description for search, plus tracking pixels. See [SEO and advanced settings](/your-mini-site/seo-and-advanced).

Your changes save as you go. When you're happy, share your URL and you're live.


# Header, Quick Links, and Bio

The top of your mini-site: banner, name, quick links, and bio.

The **Header** tab controls the top of your mini-site. This is the first thing a fan sees, so it's worth getting right. Open the mini-site editor and pick the **Header** tab.

<figure><img src="/files/O8WizQhP4fxBjMEsBJf2" alt="The Header tab showing banner, name, quick links, and bio fields"><figcaption></figcaption></figure>

## Banner image

Your banner is the wide image across the very top of the page. Upload one that represents you: a press shot, cover art, a tour photo.

One nice touch: when you upload a banner, ForeverFan pulls a main color out of it and uses that color as the background of your **Default** theme. So your page can match your banner without you touching a color picker. If you'd rather set colors yourself, you can, over on the [Theme tab](/your-mini-site/design-and-themes).

## Artist name

This is the name shown under your banner. It's set to your artist name to start with, and you can edit it here for how it reads on the page.

## Quick links

Quick links are the row of small platform icons near the top of your page. They send fans straight to the places you already have a presence: your Spotify, your Instagram, your merch store, your Discord.

You can add up to **8** quick links. Drag them to reorder. For each one you pick a platform, which sets the icon, and paste the URL fans should go to.

<figure><img src="/files/PvItcSHtn9mp0bVVnIFH" alt="The quick links section with the platform picker open"><figcaption></figcaption></figure>

The platforms you can choose from:

* Amazon Music
* Apple Music
* Bandcamp
* Cash App
* Custom Site
* Deezer
* Discord
* Email
* Facebook
* Instagram
* Pandora
* Snapchat
* Soundcloud
* Spotify
* Tidal
* TikTok
* Twitch
* YouTube
* X (Twitter)

Pick **Custom Site** for anything without its own icon, like your own website.

## Bio

A short line or two about you. Keep it tight. Fans are here to find your music and your links, so the bio is a quick hello, not an essay.

## Custom logo

By default your header shows your profile picture and your name as text. If you'd rather lead with a logo, turn on the **use custom logo** option and upload your logo image. When it's on, your logo takes the place of both the profile picture and the plain-text name.


# Content Blocks

Build the body of your mini-site with sections and content blocks.

Everything below your header lives on the **Content** tab. This is where you build out the body of your mini-site with sections and blocks. Open the mini-site editor and pick the **Content** tab.

<figure><img src="/files/HR7NNrRGaioYpHEgBCdQ" alt="The Content tab showing sections with blocks inside them"><figcaption></figcaption></figure>

## How sections work

Your page body is made of **sections**, and each section holds one or more **blocks**. Think of a section as a group, like "Music" or "Shows," and the blocks as the things inside it.

For each section you can:

* **Add** a new one.
* **Reorder** them by dragging.
* **Rename** the section by editing its title inline.
* **Show or hide the title** with the eye toggle, so a section can run without a visible heading.
* **Delete** it (you'll be asked to confirm).

Blocks work the same way. Drag them to reorder inside a section, or drag them from one section into another. Tap a block to edit it in a small pop-up, or delete it.

Whether section titles show up at all on your live page, and whether fans get tab navigation between sections, is set over on the [Theme tab](/your-mini-site/design-and-themes).

## The blocks you can add

Tap **Add block** and you'll see the picker, grouped by what each block does. There are 13 to choose from.

<figure><img src="/files/PRY85ZLJbJqVRBF3RHjg" alt="The add-block picker showing the block types grouped"><figcaption></figcaption></figure>

### External links

* **External Link** sends fans to any URL you want. Fields: Title, Subtext, Link URL, and an image.
* **ForeverFan Link** points to one of your own ForeverFan links, so you can drop a presave, funnel, poll, or streaming link right onto your page. You pick which link from a list.

### Data collection

* **Collect Fan Data** is a signup block that gathers fan contact details right on your page. Fields: Title, Subtext, Button Text, and an image, plus a grid where you choose which details to ask for: Email, Phone, Name, Instagram handle, and TikTok handle. Mark each one Required or Optional. See what fans see below.

### Media

* **Audio File** plays a track or voice clip. Paste a SoundCloud or YouTube URL, or upload a file.
* **Video** embeds a video. Paste a YouTube or Vimeo link.
* **TikTok Video** spotlights up to three short-form videos. Paste three TikTok or Reels links, and you can add a play count to each if you want.

### Carousels

* **Music Carousel** is a scrollable row of releases. Each item has a release name, year, link, and cover art. Good for showing off a discography.
* **Merch Carousel** shows off products. Each item has a name, a price with a currency (USD, GBP, CAD, AUD, or EUR), a purchase link, and a photo.
* **Custom Photo Carousel** is a scrollable row of clickable images. Each item has a title, subtext, link, and photo.

### Events

* **Single Event** promotes one show. Fields: location, venue or title, date and time, and a ticket link.
* **ForeverFan Tour Link** points to one of your existing ForeverFan tour links.

{% hint style="info" %}
A ForeverFan Tour Link block does not update on its own as you announce more shows. If you add dates to the tour link later, come back and make sure this block still shows what you want.
{% endhint %}

### Other

* **Textbox** is a plain block of text with a subject and a body. Use it for an announcement, a note, or anything that's just words.
* **BeatStars** embeds a BeatStars Blaze Player. Fields: a Title and your BeatStars URL. The URL has to be a BeatStars player link, which starts with `https://player.beatstars.com/`. If you paste anything else, it won't be accepted.

## What fans see: the Collect Fan Data block

When you add a **Collect Fan Data** block, fans see a signup card on your page with your title, subtext, and button. Tapping it opens the fields you asked for.

Before a fan can submit, they check a **consent box** that reads "I agree to share my information with" and your name, with a line of fine print letting them know they may receive marketing texts and email, that they can reply STOP to opt out, and that message and data rates may apply. There are Terms and Privacy links right there too. This is what keeps the people who sign up as fans who actually agreed to hear from you.

<figure><img src="/files/L0kxQmCiCyFECx0n1Nib" alt="The Collect Fan Data card on a live mini-site with the consent checkbox"><figcaption></figcaption></figure>

Everyone who signs up lands in your [Audience](/your-audience/audience), ready for you to reach out to.


# Design and Themes

Colors, accent, font, and layout toggles for your mini-site.

The **Theme** tab sets how your mini-site looks. Open the mini-site editor and pick the **Theme** tab.

<figure><img src="/files/h1fAfKdKuBXHZQUW6jy1" alt="The Theme tab with swatches, accent color, and font picker"><figcaption></figcaption></figure>

## Color theme

Start with a **Color Theme** swatch:

* **Default** uses a background pulled from your banner image. Upload a banner on the [Header tab](/your-mini-site/header-quick-links-and-bio) and this theme picks up its main color automatically.
* **Light** is a clean light background.
* **Dark** is a dark background.
* **Custom** lets you set it yourself.

### Custom theme

Choose **Custom** and a few more controls open up:

* **Block theme** sets the look of your content blocks.
* **Title theme** sets the look of your section titles.
* **Gradient** can be turned on or off.
* **Background** takes a hex color code, so you can match a brand color exactly.

## Accent color

Your **Accent Color** is the highlight color used across your page, like on buttons. Leave it on **Default** to follow your theme, or set a **Custom** hex code of your own.

## Font

Search and pick a **Font** for your page. There's a large library to choose from, so you can find something that fits your vibe.

## Layout toggles

Two switches control how your sections are laid out for fans:

* **Show Section Titles** turns the section headings on or off across your whole page.
* **Show Section Tabs** gives fans tab navigation to jump between your sections, which helps when you have a lot of content.


# SEO and Advanced Settings

Search preview text and tracking pixels for your mini-site.

The **Advanced** tab holds the behind-the-scenes settings for your mini-site: how it shows up in search and previews, and the tracking pixels. Open the mini-site editor and pick the **Advanced** tab.

<figure><img src="/files/px9xBHSOugslaCuw9Bdo" alt="The Advanced tab showing pixel fields and the SEO title and description"><figcaption></figcaption></figure>

## Search title and description

These two fields control how your page looks when it shows up in a search result or a link preview:

* **SEO Title** is the page's title. It starts out as your artist name, and you can change it. Keep it to about 60 characters.
* **Meta Description** is the short summary under the title. Keep it to about 160 characters. Write a line that tells someone what they'll find on your page.

## Tracking pixels

If you run ads, a pixel lets you measure what happens after someone clicks through to your mini-site, so you can see which ads actually bring fans in. There are two fields:

* **Meta Pixel** for Facebook and Instagram ads.
* **TikTok Pixel** for TikTok ads.

Paste your pixel ID into the matching field and you're set. Getting the ID and checking it's firing takes a few steps on the ad platform's side, so we walk through each one on its own page:

* [Meta Pixel setup](/tracking-and-pixels/meta-pixel)
* [TikTok Pixel setup](/tracking-and-pixels/tiktok-pixel)


# Links

Small landing pages you can share anywhere, each with its own URL.

A link is a small landing page with its own URL. You build it inside ForeverFan, then share the URL anywhere you want: your Instagram bio, a story, a text to your fans, a QR code on a poster. When someone opens it, they land on the page you designed.

You can make five kinds of link, each for a different job:

* [Streaming link](/links/streaming-links): send fans to a new release on whichever streaming service they use.
* [Forever presave link](/links/forever-presave-links): let fans save a release before it drops, and every release after it.
* [Funnel link](/links/funnel-links): collect a fan's details, then unlock something for them.
* [Poll link](/links/poll-links): ask your fans a question and let them vote.
* [Tour link](/links/tour-links): show your dates and collect RSVPs.

{% hint style="warning" %}
A link goes live the moment you create it. There is no draft mode or publish button. If you are still working on it, just do not share the URL yet.
{% endhint %}

## The All Links list

Everything you have built lives on the All Links page. Each link shows up as a row with a thumbnail, its name, and its type.

<figure><img src="/files/ZaReMd4bXJgOLeNJTgvb" alt="The All Links page showing several link rows with names, type labels, and stats"><figcaption></figcaption></figure>

You can **sort** the list by Recently Edited (the default) or Most Viewed. It shows 8 links per page.

Every row gives you three quick numbers:

* **Views**: how many times the page was opened.
* **Clicks**: how many times a fan clicked through from it.
* **CTR**: the click-through rate, which is clicks divided by views.

### Creating a link

Hit **Create New Link** and pick a type. Then give the page a name, which sets its URL. That is it, the link is live and ready to share.

<figure><img src="/files/rHVYPKFN4isBsgN5r3kB" alt="The Create New Link picker showing the type tiles"><figcaption></figcaption></figure>

### Row actions

Each link row has a set of actions:

* **Analytics**: open the link's detail page to see how it is doing.
* **Copy URL**: grab the link's address to paste anywhere.
* **Edit**: go back into the editor and change the page.
* **Duplicate**: make a copy to start a new link from an existing one.
* **Delete**: remove the link. You will be asked to confirm first. Your stats for the link are kept.

## The URL chip and QR code

Open any link and you will see its URL at the top in a chip. From there you can copy the address or pull up a **QR code** for it. The QR code is handy for anything printed: posters, merch, a slide at your show. Someone points their phone at it and lands on your page.

<figure><img src="/files/JgEuuewhHihqYu9GIX97" alt="A link detail page with the URL chip and its QR code open"><figcaption></figcaption></figure>

## Editing your URL ending

The end of a link's URL is yours to change. Open the link, click the pencil next to the URL, and type a new ending. You can use lowercase letters, numbers, and dashes, up to 30 characters.

{% hint style="warning" %}
Changing the ending takes effect right away, and it breaks every copy of the old URL you already shared. Any poster, post, or QR code pointing at the old address will stop working. Your stats are kept, but do not change the ending on a link you have already sent out unless you are ready to replace it everywhere.
{% endhint %}

To see what all of these numbers mean and how to read a link's full report, head to [Link analytics](/links/link-analytics).


# Streaming Links

One page for a release that sends each fan to their streaming service.

A streaming link is a single page for a release that meets every fan where they already listen. One fan taps it and goes to Spotify, the next taps the same link and goes to Apple Music. You share one URL and everyone lands in the right place.

## What you set up

When you build a streaming link, you fill in:

* **Cover Art**: the artwork for the release.
* **Banner Text**: an optional line that scrolls across the top of the page, good for a short note like "out now."
* **Link Name**: a name just for you, so you can find the link in your list. Fans do not see it.
* **Release Name**: the title of the song or record.
* **Subtext**: a short line under the title, up to 280 characters.
* **Streaming Links**: the list of services and their addresses.

## The platform list

The Streaming Links block is a list of rows, one per service. Each row is a platform and its address. Drag the rows to reorder them, and the order you set is the order fans see.

You can add rows for Spotify, Apple Music, YouTube Music, YouTube, Amazon Music, Deezer, Tidal, SoundCloud, Pandora, Bandcamp, Audiomack, Anghami, Boomplay, Beatport, Qobuz, Twitch, and Other Platform for anything not on the list.

## Fill it in from one link

You do not have to paste every service by hand. Paste a Spotify track link and ForeverFan fills in the page for you: every platform's address, the cover art, and the title. From there you can tweak anything or drag the order around.

This works for older releases too, not just new ones. If you never made a page for a song from last year, paste its Spotify link and you have a streaming link for it in seconds.

## What fans see

A fan opens the page and sees your cover art, the release name, your subtext, and the scrolling banner if you added one. Below that is the list of services. They tap the one they use and go straight to your release there.

<figure><img src="/files/4Yo5hacE9KDO6Q869e7a" alt="The fan-facing view of a streaming link with cover art and the list of streaming services"><figcaption></figcaption></figure>


# Forever Presave Links

Let fans save your next release, and every release after it, before it drops.

A Forever Presave link is the one to reach for before a release. A fan taps it, picks Spotify or Apple Music, and saves your upcoming song. The "forever" part is the good bit: they also save the releases you put out after this one, automatically, without doing anything again. On Spotify, presaving also follows your artist profile, so your next drop lands in their release radar.

One heads up: as of mid 2026, Spotify expires a fan's presave permission 6 months after they tap, so the automatic saves keep working as long as fans have tapped one of your presave links within the last 6 months. The full story, and the simple habit that handles it, is here: [Spotify's 6 Month Presave Limit](/help/spotify-presave-limit).

Under the save is the thing that matters even more: the contact details you collect. A save gets your song into a fan's library. An email address or phone number lets you tell that same fan the song is out, which is what actually drives first-day streams. Treat the presave and the contact info as equally important, because together they are what a release day runs on.

<figure><img src="/files/cMRWn80Gci4UtUO8IveX" alt="A live Forever Presave page as a fan sees it with the release countdown and service buttons"><figcaption></figcaption></figure>

## What a fan goes through

1. They open your presave link and see your cover art, headline, and (if you set one) a countdown to release day.
2. They pick a service: **Spotify**, **Apple Music**, or **Other Services** if you turned that on.
3. They sign in to that service to authorize the save.
4. They share the details you asked for (email, phone, name, and so on).
5. They land on a thank you, or a page you chose to redirect them to.

Once a save lands in a fan's library, it stays there. Whether new saves can keep happening depends on how recently the fan tapped, since Spotify now expires presave permissions after 6 months. Apple Music has its own limits too, and there is a short version of both below with links to the full story.

## Setting one up

Create a new link and pick **Forever Presave**. The main fields on the first page:

* **Main Photo**: your cover art. It also sets the page background color.
* **Release Date Countdown**: optional. Add a date and a countdown shows across the top of the page. This is just for the countdown display and is separate from the real release date you enter further down.
* **Link Name**: an internal name only you see in your dashboard.
* **Headline** and **Message**: what the fan reads on the page.
* **Other Services**: a toggle covered just below.
* **Release Information**: covered below. This is what makes the saves actually happen.

You also get a Data Collection tab to choose which details fans share. See [Collecting Fan Data](/links/collecting-fan-data) for how that works across every link type.

### The Other Services toggle

Turn **Other Services** on to add a button for fans who are not on Spotify or Apple Music. It lets them share their contact details with you, but it does not save anything to their library, because ForeverFan does not support presaves on other services. Think of it as a way to keep a fan who uses a different app in your audience, even though there is no save to make.

### Release Information: UPC and release date

This is the part that turns a nice looking page into a working presave. Under **Release Information**, answer whether you have your UPC and release date yet.

* **UPC**: a 12 to 14 digit code from your distributor that identifies your release. It is not the same as an ISRC. If it is wrong, the save cannot find your song, so double check it with your distributor.
* **Release Date**: the day the song comes out. You can set it up to 180 days ahead.

The UPC tells the system what to save, and the release date tells it which day to look for it. Without both, fans can still tap through and share their details, but no save gets executed on release day.

If you do not have the UPC and release date when you build the link, that is fine. Answer "No" for now, share the link to start collecting fans, and come back to add the release details later.

{% hint style="warning" %}
Your UPC and release date must be in at least 24 hours before release day, or the saves cannot run. Adding them a couple of days early is smarter, since that leaves room to fix a typo in the UPC.
{% endhint %}

### The release-day email

You can turn on an optional release-day email for a presave. When it is on, every fan who saves through the link gets a simple email on release day reminding them to go listen. It sends from your presave's automation area, and you can turn it off there any time. It is part of the automation features on a paid plan.

## The 6 month windows, briefly

Both platforms now put a clock on presave permissions. Spotify's is 6 months from the fan's tap (a mid 2026 change on Spotify's side, explained in [Spotify's 6 Month Presave Limit](/help/spotify-presave-limit)). Apple only allows a save-everything window of 6 to 12 months, and its sign-in popup gets blocked on some browsers. ForeverFan always attempts the Apple save, and when the popup is blocked it still keeps the fan's contact details so the fan stays reachable. Because of both windows, the habit that covers everything is simple: refresh your presave campaigns every 6 months.

The full explanation, including why this happens and how to work around the popup, is here: [The Apple Music presave problem](/help/apple-music-presaves).

## A note on changing the link's URL

You can edit a presave link's URL from its detail page. If you do, every copy of the old URL you already shared stops working right away. Your stats stay with the link, but posters, bios, and old posts pointing at the old address break. If a link is already out in the world, leave its URL alone.

## Related

* [Collecting Fan Data](/links/collecting-fan-data)
* [Streaming Links](/links/streaming-links) for a release that is already out
* [Link Analytics](/links/link-analytics) to see the presave funnel and who saved


# Funnel Links

Collect a fan's details, then unlock something for them.

A funnel link asks a fan for their details, then unlocks something in return. They fill in a short form, hit the button, and get sent to whatever you are giving them. You walk away with a new fan in your audience and their contact info.

This is the link to reach for when you want to put something good behind a small ask. A few classic uses:

* Hand over a free download once a fan gives you their email.
* Send fans to a private Discord invite after they sign up.
* Gate a music video or a demo behind a phone number.

## What you set up

The page itself is quick to build:

* **Main Photo**: the image for the page, which also fills the background.
* **Banner Text**: an optional line that scrolls across the top.
* **Headline**: the main line fans read. This one is required.
* **Message**: a bit more detail under the headline, up to 280 characters.
* **Button Text**: what the button says, like "Get the download."
* **Link Name**: a name just for you, so you can find it in your list.

## The form and the redirect

The two pieces that make a funnel work live on their own tabs:

* The **Data Collection** tab is where you choose what to ask fans for, like their email or phone. See [Collecting fan data](/links/collecting-fan-data) for how to set up the form.
* The **Thank You** tab is where you set the redirect, the place a fan lands after they submit. That redirect is your unlock: the download, the Discord invite, the video. It is also covered in [Collecting fan data](/links/collecting-fan-data).

## What fans see

A fan opens your funnel page and sees your photo, headline, and message. They tap the button, fill in the details you asked for, and agree to hear from you. The moment they submit, they are sent to whatever you set as the redirect.

<figure><img src="/files/Ha7224q3CRDKSVVHn4Ua" alt="The fan-facing view of a funnel link with its details form open"><figcaption></figcaption></figure>


# Poll Links

Ask your fans a question and let them vote.

A poll link asks your fans a question and lets them vote on it. Which single should come next? Which cover art do you like better? Which city should get the next show? Fans tap their pick, and you see the results build up over time.

## What you set up

* **Main Photo**: the image for the page.
* **Banner Text**: an optional line that scrolls across the top.
* **Link Name**: a name just for you, so you can find it in your list.
* **Poll Question**: the question fans answer. This one is required.
* **Subtext**: a short line under the question.
* **Voting Options**: the choices fans pick from.

## Options: text, photo, or audio

Every poll has a **Poll Type**, and it decides what your options look like:

* **Text**: plain written choices.
* **Photo**: each choice is an image.
* **Audio**: each choice plays a clip, which is perfect for picking between mixes or snippets.

Each option gets a title and a bit of subtext, plus its image or audio if you chose that type. You can drag the options to reorder them.

Each option can also carry its own **redirect**, a place a fan lands after they vote for it. So a vote for one option could send a fan to a video, while a vote for another sends them somewhere else.

{% hint style="warning" %}
Switching the poll type clears the options you have already added. If you build a set of text options and then switch to Photo, those options are gone. Pick your type first, then fill in the options.
{% endhint %}

## Asking for details before a vote

You can require fans to give you their details before they vote. Turn this on and a fan fills in a short form first, then casts their vote. It is a clean way to grow your audience while running a fun poll. See [Collecting fan data](/links/collecting-fan-data) to set up what you ask for.

## Where the results show up

You do not tally anything by hand. The vote counts live in the link's report, alongside its other numbers. Open the poll from your links list to see how each option is doing. See [Link analytics](/links/link-analytics) for the full report.

<figure><img src="/files/mPiJuyGNZHk9JvlbOJrb" alt="The fan-facing view of a poll link with its voting options"><figcaption></figcaption></figure>


# Tour Links

One page for all your shows, with tickets for the confirmed dates and RSVPs for the rest.

A tour link is a single page that lists all your shows. Fans open it, find their city, and either buy a ticket or tell you they want to come. You keep adding and editing shows on the same link, so the address you share never changes as your run fills in.

The useful trick is that not every show has to be booked. You can list a confirmed date with a ticket link right next to a city where you are only testing whether anyone would show up.

<figure><img src="/files/Xf82VC0JFNQRUhdaeWLz" alt="A live tour link as a fan sees it with several shows listed and the nearest one first"><figcaption></figcaption></figure>

## Two modes for each show

Every show on the page is in one of two modes. You choose per show, and you can change your mind later.

**Ticket sales mode** sends a fan straight to your ticket link. Use it for dates that are booked and on sale. A sales show needs all of:

* Location
* Venue or title
* Date
* Ticket link

**RSVP mode** collects fan details instead of selling anything. Use it to measure interest before a show exists. An RSVP show needs only a **location**, so you can add a city with no venue and no date just to see who is nearby and wants a show. Venue, date, and a post-collection redirect are all optional. You also choose what to collect from the people who RSVP: email only, phone only, or both.

Because RSVP mode only needs a city, it is the fastest way to answer "should we even play here." Drop in a handful of cities, share the link, and watch where the RSVPs land.

## Adding shows

Open your tour link and add a show. You will pick how to add it:

* **Selling Tickets**: a single date, ticket sales mode.
* **RSVP (Collect Data)**: a single date or city, RSVP mode.
* **Upload CSV**: add many shows at once from a spreadsheet.

Bulk imports are covered on their own page: [Importing Shows](/links/importing-shows).

## How fans see the order

Fans do not see your shows in the order you added them. ForeverFan works out roughly where a fan is and sorts the list so the closest shows come first. Someone in Chicago sees the Chicago area dates at the top; someone in London sees the UK dates first. Cities you added in RSVP mode with no date tend to float up too, so nearby interest is easy to catch.

## When a show sells out

A sold-out date does not have to be a dead end. Switch that show from ticket sales mode to **RSVP mode**. Now instead of sending fans to a sold-out ticket page, you are collecting the details of everyone who still wants in. That list is your evidence for adding a second night or moving to a bigger room, and it is a list of people you can message directly.

To reach those fans, head to email campaigns and filter your audience down to the people who RSVPed. See [Choosing Recipients](/email-campaigns/choosing-recipients) and the RSVP option in [Filters and the Map](/your-audience/filters-and-the-map). Sending campaigns is a paid feature.

## Related

* [Importing Shows](/links/importing-shows)
* [Collecting Fan Data](/links/collecting-fan-data)
* [Link Analytics](/links/link-analytics) to see your top RSVPs and who signed up


# Importing Shows

Add a whole run of dates to a tour link at once from a spreadsheet.

If you already keep your dates in a spreadsheet, you do not have to retype them one by one. On a tour link, choose to add shows and pick **Upload CSV** to bring in a batch all at once.

## What the file needs

Your file has to be a `.csv`. Each show is one row with four pieces of information:

* **Venue**: the venue name or title
* **Location**: the city or place
* **Date**: the show date
* **Ticket Link**: where fans buy tickets

You can name your columns and the importer will recognize common variations. It matches a column to **Venue** from headers like `Venue`, `Venue Name`, or `Location Name`; to **Location** from `Location`, `City`, `Address`, or `Place`; to **Date** from `Date`, `Date and Time`, `Datetime`, `Time`, or `Event Date`; and to **Ticket Link** from `Ticket`, `Ticket Link`, `Tickets`, or `Ticket URL`. If your file has no header row the importer reads the columns in order instead: Venue, Location, Date, Ticket Link.

A row needs at least four columns, and it needs a **venue, a location, and a date** to come in. If a row is missing one of those three, it is skipped. The ticket link is the one field a row can come in without, though a sales-mode show is not much use without it.

{% hint style="info" %}
Write your dates in a clear, consistent format. `YYYY-MM-DD` (for example `2026-08-14`) is the safest choice.
{% endhint %}

## What happens after you upload

You get a preview of the shows the importer found so you can check them before anything is saved. Every imported show comes in as a **ticket sales** show. If some of them should collect RSVPs instead, import them first, then switch those shows to RSVP mode on the tour link. See the two modes in [Tour Links](/links/tour-links).

A CSV import is a one-time load. It does not stay in sync with your spreadsheet, so if you add dates to the file later you will import them again or add them by hand.

## Related

* [Tour Links](/links/tour-links)
* [Collecting Fan Data](/links/collecting-fan-data)


# Collecting Fan Data

Set up the form that collects a fan's details on funnel, poll, and presave links.

Funnel links, poll links, and forever presave links can all ask a fan for their details. The setup is the same on each, and it lives on the **Data Collection** tab. This page walks through it once.

## Turn it on

At the top of the tab is a master toggle, **Collect data from fans**. With it off, the link does not ask for anything. Turn it on and the rest of the settings appear.

<figure><img src="/files/TM10SVyajgtBYGdvUI0o" alt="The Data Collection tab with the master toggle on and the field checklist"><figcaption></figcaption></figure>

## Choose what to ask for

You pick which details to collect from a short list. For each one you turn on, you also decide whether it is **required** or **optional** for the fan:

* **Email**
* **Phone Number**
* **Name**
* **Instagram Handle**
* **TikTok Handle**

You need to collect at least one of email or phone, since those are how you reach a fan later. Keep the form short. The fewer things you ask for, the more fans finish it.

## Location

You can also learn where a fan is:

* **From IP address**: ForeverFan works out their rough location on its own, without asking. The fan does nothing.
* **Ask fans directly**: the form asks the fan where they are. You choose between just their **city and country**, or a full **mailing address** if you plan to send something physical.

## The form's words

You set the copy on the form itself:

* **Form Title**: the heading on the form.
* **Form Subtext**: a line under it explaining why you are asking.
* **Submit Button Text**: what the button says, like "Count me in."

## The Thank You step

After a fan submits, they hit the **Thank You** step. You write a short thank-you message here, up to 280 characters.

You can also set an optional **redirect** on this step: a URL the fan lands on right after they submit. On a funnel link this is where you deliver the goods, like a download or a Discord invite. Leave it blank and the fan simply sees your thank-you message.

<figure><img src="/files/7NGilrZ0o0uk9YbVTPKK" alt="The Thank You tab showing the message field and the optional redirect link"><figcaption></figcaption></figure>

## What fans see

When a fan hits your form, they see the title and subtext you wrote, the fields you asked for, and a checkbox they need to tick to continue. The checkbox reads:

> I agree to share my information with {your artist name}.

Under it is the fine print that keeps you compliant:

> By checking this box you agree to receive marketing SMS and email from {your artist name}. To opt-out of SMS, reply STOP to stop. Msg & Data rates may apply.

It also links to the Terms and Privacy Policy. A fan has to tick the box before they can submit, so everyone in your audience has agreed to hear from you.

<figure><img src="/files/org4p3xt00XFsj4pkIBf" alt="The fan-facing details form with the fields and the consent checkbox"><figcaption></figcaption></figure>

Once they submit, they see your thank-you message, or go straight to your redirect if you set one.


# Link Analytics

See how any link is doing, from top-line views to who voted and who RSVPed.

Every link has its own detail page that shows how it is performing. Open a link from your links list to get there. What you see is tuned to the kind of link it is, so a poll shows votes, a presave shows saves, and a tour link shows RSVPs.

At the top you get the basics for the link: its URL with a pencil to edit the ending, a button to copy it, a QR code, and a way to edit its tags.

## The stat tiles

The tiles at the top summarize the link at a glance. Every link shows:

* **Views**: how many times the page was opened.
* **Clicks**: how many times a fan clicked through.
* **CTR**: clicks as a share of views.

Some link types add their own tiles:

* **Funnel** links add **Funnel Completed**, plus a last-28-days figure.
* **Poll** links add **Votes**.
* **Forever Presave** links show a funnel instead of a single number. It steps down from Views, to Clicks, to Data Collection, to ForeverSave, with the percentage kept at each stage and a breakdown across Spotify, Apple, and Other. That is the quickest way to see where fans drop off between opening the page and actually saving.

<figure><img src="/files/sJQMOljYPs1r1vZ00Nr9" alt="A Forever Presave link&#x27;s detail page showing the funnel from Views to ForeverSave"><figcaption></figcaption></figure>

## Widgets for each link type

Below the tiles, each link type shows what is relevant to it:

* **Streaming and presave** links show the streaming destinations fans clicked, so you can see which services they chose.
* **Poll** links show the results, with each option ranked by votes.
* **Tour** links show ticket destinations and your top RSVPs.
* **Funnel** links show funnel activity over the past 28 days.

## All Analytics

The **All Analytics** section goes deeper. Pick a time range from the chips at the top (Last 7, 14, or 28 Days, 3 Months, 12 Months, or All Time; it opens on Last 7 Days). The grid below breaks the traffic down by:

* **Locations**: a world map of where your viewers are.
* **Sources**: the top places your clicks came from.
* **Top Cities**: your busiest cities, ranked.

<figure><img src="/files/GtVd2dfeOvxx66pk7ZTc" alt="The All Analytics section of a link showing the locations map, sources, and top cities"><figcaption></figcaption></figure>

## From a stat to the actual fans

Numbers are useful, but the people behind them are more useful. Some widgets let you jump straight into your audience filtered to the fans a stat is about. On a poll you can **see who voted** for an option, and on a tour link you can **see who RSVPed**. Each one drops you into your audience with the filter already applied, ready to tag or message. Opening your audience this way is part of the paid features.

## Deleting a link

When you delete a link, it stops working for fans right away. The address goes dead, so anyone who taps an old copy gets nothing.

Your dashboard is different. The link does not disappear from your history: its detail page still opens, with a note that the link is deleted and its old numbers and analytics intact. You just cannot edit it or send fans to it anymore. So deleting is safe for keeping records, but it is not reversible for fans, and the URL it used to hold is freed up.

## Related

* [Forever Presave Links](/links/forever-presave-links)
* [Tour Links](/links/tour-links)
* [Filters and the Map](/your-audience/filters-and-the-map)


# Your Audience

Every fan you have ever collected, in one place, with the tools to find and message any group of them.

Your Audience is the home for every fan who has ever shared their details through one of your links. When someone enters their email or phone on a funnel, votes in a poll, RSVPs to a show, or presaves a release, they land here. One table, always up to date, newest fans first.

<figure><img src="/files/G5BNfYH5pb9eC8cKaXSn" alt="The Your Audience page with the fan table and its four columns"><figcaption></figcaption></figure>

## What the table shows

Each fan is one row, with four columns:

* **Name**: the fan's name if you have it. If not, it falls back to their email, then their phone, then "Anonymous User" so every fan still has a label.
* **Contact**: their email and phone number, whichever they gave you.
* **Location**: city and region plus country, when it was collected.
* **Date joined**: the day they first shared their details with you.

The table shows 10 fans per page. Click any row to open that fan's full profile in a drawer on the right.

{% hint style="info" %}
Browsing past the first page of fans is part of a paid plan. On the free plan you can see your 10 most recent fans.
{% endhint %}

## The fan drawer

Click a fan and a panel slides in with everything you know about them. Sections with no data quietly hide themselves, so you only see what is actually there.

* **Tags**: the labels you have put on this fan. Add or remove them right here. See [Tags](/your-audience/tags) for what tags do.
* **About**: their details: name, email, phone, and location (country, region, city, postal code, address), plus the date they joined and how they first joined you.
* **Location**: a small map pin, shown when you have their coordinates.
* **Activity**: a timeline of what this fan has done: emails and texts you sent them, polls they voted in, the day they joined, and more.
* **Poll Activity**: a clean list of every poll this fan voted in and what they picked, with a link back to the poll.

<figure><img src="/files/MTVHFhyfeqmuGPn6RiSu" alt="A fan drawer open showing the Tags, About, and Activity sections"><figcaption></figcaption></figure>

## Find a group, then message them

The real power of your audience is narrowing it down. Use the filter bar to build any group you want: fans in one city, fans who opened your last email, fans who RSVPed to a show. The table updates live as you filter, and the count at the top always tells you how many fans match.

Once you have the group you want, click **Create Campaign** to start an email to exactly those fans. Your filters come along with you, so the email is already aimed at the right people.

{% hint style="info" %}
Uploading fans, downloading fans, and creating a campaign are part of a paid plan.
{% endhint %}

To learn each filter and how to draw an area on the map, see [Filters and the map](/your-audience/filters-and-the-map). To bring in fans you collected elsewhere, see [Importing fans](/your-audience/importing-fans).


# Filters and the Map

Narrow your audience down to any group you want, from fans in one city to fans who opened your last email.

Your full audience is useful, but the groups inside it are where the real work happens. Filters let you carve your fans into exactly the set you want to see or message. Add as many as you like. The table and the fan count update live as you go.

Click **Add filter** to open the menu, then pick a type.

<figure><img src="/files/h4JgCTTCjuS2G5PYoCDg" alt="The Add filter menu open listing the filter types"><figcaption></figcaption></figure>

## The filters

* **Tags**: fans who carry a label you gave them. Tags are yours alone and never shown to fans. See [Tags](/your-audience/tags).
* **Has email**: fans who gave you an email address (or fans who did not).
* **Has phone**: fans who gave you a phone number (or fans who did not).
* **Country**: fans from a country you choose.
* **Map area**: fans inside (or outside) an area you draw on a map. More on this below.
* **Date joined**: fans who joined within a date range you set.
* **Poll Vote**: fans who voted in a poll, filtered by the option they picked.
* **RSVP**: fans who RSVPed to a show.
* **Campaign engagement**: fans based on how they responded to a past email.

### A few real uses

**Fans in a city before a show.** Add the **Map area** filter, draw a circle over the city, and you have every fan near the venue. Message them the ticket link, or export them for an ad. See the map section below.

**Fans who opened your last email.** Add the **Campaign engagement** filter, choose the email you sent, and set the signal to **Opened**. That gives you the fans who saw your last message, ready for a follow-up. You can also filter by **Delivered** or **Clicked**.

{% hint style="info" %}
Open counts are approximate. Some mail apps load images automatically, which can register an open the fan never actually made.
{% endhint %}

**Fans who RSVPed.** Add the **RSVP** filter to pull everyone who raised their hand for a show. Great for telling them the moment tickets go live, or for justifying a bigger venue.

## The map filter

The map filter is the fastest way to reach fans by where they are. Pick **Map area** from the filter menu and a map opens.

<figure><img src="/files/IDgKsD1MdHTViKn6dUKG" alt="The map area filter with a circle drawn over a city and the matched-fan count"><figcaption></figcaption></figure>

To draw an area:

1. Click the circle tool at the top left of the map, just below the zoom controls.
2. Click and drag on the map to draw a circle over the area you want.
3. Draw more circles if you want to cover several places at once.

As you draw, a live count shows how many fans fall inside your area. You can switch between **Inside** and **Outside** to match fans in the area or everywhere but the area. Each circle you draw is listed below the map with its location and radius, and you can remove any one of them, or use **Clear Circle(s)** to start over.

Drag the map to move around and use the plus and minus controls to zoom. When the area looks right, click **Apply**. Your table now shows just the fans in that area, and you can message or export them from there.


# Tags

Private labels you put on fans to sort them, filter them, and trigger sequences.

A tag is a label you put on a fan. "VIP", "Superfan", "Preorder", "Nashville show", whatever helps you keep your audience organized. Tags are for you only. Fans never see the tags you give them.

Think of them as your own private notes that the whole platform can act on.

## The three ways a fan gets a tag

### You add it in the fan drawer

Open any fan from your audience table and you will see a **Tags** section at the top of the drawer. Type a tag and it sticks to that fan right away. Removing one asks you to confirm first, so you do not drop a tag by accident.

<figure><img src="/files/wPke7O2on5dGrOkrVHIr" alt="The Tags section of a fan drawer, adding a tag"><figcaption></figcaption></figure>

### A tags column in a CSV import

When you bring fans in from a spreadsheet, you can include a `tags` column. List the tags for each fan separated by commas, like `VIP,Preorder`. Those tags are added to each fan as they come in. See [Importing fans](/your-audience/importing-fans) for the full upload guide.

### A sequence adds it automatically

A sequence can put a tag on a fan as one of its steps. So you can, for example, tag everyone who finishes your welcome sequence, then treat that group differently from there on. See [Sequences](/sequences/sequences).

## What tags unlock

Tags are only worth having because of what you can do with them.

* **Filtering.** Use the **Tags** filter in your audience to pull up everyone with a given tag in one click. From there you can message or export that exact group. See [Filters and the map](/your-audience/filters-and-the-map).
* **Tag-triggered sequences.** A sequence can start the moment a fan gets a tag. Tag a fan "Preorder" and they can drop straight into a sequence built for preorder fans, no matter how they picked up the tag. See [Sequences](/sequences/sequences).


# Importing Fans

Bring fans you collected elsewhere into ForeverFan with a guided CSV upload.

If you already have a list of fans from another platform, you can bring them into your audience with a CSV upload. The wizard walks you through it and shows you exactly what it found before anything is saved.

{% hint style="info" %}
Uploading fans is part of a paid plan.
{% endhint %}

## Before you start: prepare your CSV

Your file must be a `.csv` (a spreadsheet saved in CSV format). Every fan needs **at least one of an email or a phone number**. Rows with neither are skipped.

The upload reads your column headers, so name them plainly. It recognizes:

| Column               | Header names it accepts                                               |
| -------------------- | --------------------------------------------------------------------- |
| Email                | `email`, `e-mail`, `mail`, `email_address`                            |
| Phone                | `phone`, `phone number`, `number`, `tel`, `telephone`, `phone_number` |
| Name                 | `name`, `full name`, `customer name`                                  |
| First / last name    | `first name`, `last name` (joined into one name)                      |
| City                 | `city`                                                                |
| Region               | `region`, `state`                                                     |
| Country              | `country`                                                             |
| Latitude / longitude | `lat` / `latitude`, `long` / `longitude` / `lon`                      |
| Tags                 | `tags`                                                                |

Only email or phone is required. Everything else is optional. For tags, list them separated by commas in a single `tags` column, like `VIP,Preorder`.

A small example:

| name        | email              | phone      | city    | country | tags     |
| ----------- | ------------------ | ---------- | ------- | ------- | -------- |
| Alex Rivera | <alex@example.com> | 5551234567 | Austin  | US      | VIP      |
| Sam Chen    | <sam@example.com>  |            | Toronto | CA      | Preorder |

{% hint style="warning" %}
The file has to be under 15MB. If yours is bigger, email <hello@foreverfanmusic.com> and we will import it for you.
{% endhint %}

## The upload, step by step

Open your audience and click **Upload Fans**.

<figure><img src="/files/FQsevg0dAeVYUD6JiIbw" alt="The upload wizard intro step with the example table"><figcaption></figcaption></figure>

1. **Pick your file.** Choose your `.csv`. The intro screen links out to these specifications so you can double-check your columns first.
2. **Confirm compliance.** Check the box confirming your fans opted in to hear from you. This is a legal requirement, not a formality. See [Compliance and consent](/your-audience/compliance-and-consent) before you upload anyone.
3. **Tell us where your numbers are from.** Choose **Only US Numbers** or **International & US Numbers**. This tells the upload how to read your phone numbers.
4. **Format your numbers.** If your numbers are US only, you can leave them as plain ten-digit numbers and we format them for you. If any are international, put the country code in front of each one.
5. **Review the preview.** We process your file and show you what we found: how many **valid emails** and **valid numbers**, how many **invalid emails** and **invalid numbers** we had to skip, and how many fans are **new** versus how many are **updates** to fans you already have. A table previews up to the first 100 fans so you can spot-check before committing. Check the box confirming you understand the upload cannot be undone, then click **Yes, Add Them**.
6. **Add them to your welcome sequence (optional).** If you have an active welcome sequence, we ask whether these new fans should go through it. Choose **Yes, Add To Welcome Sequence** or **No, Just Upload**.
7. **Done.** Your fans start importing. You can close the page; it only takes a minute or two.

## New fans, updated fans, and duplicates

The upload checks each fan against your existing audience by email or phone. If it finds a match, it treats that row as an **update** and merges the new details into the fan you already have rather than making a copy. Where the new file has different information for a fan (a new city, for example), the new value replaces the old one. Fans with no match are added as **new**. Rows that repeat the same fan inside your file are counted once.

{% hint style="warning" %}
An upload cannot be reversed. Look over the preview counts before you confirm.
{% endhint %}


# Compliance and Consent

Who you are allowed to upload and message, and how fans opt out.

Before you upload a list of fans, they have to have agreed to hear from you. This is the law, not a ForeverFan preference. Data protection rules like GDPR and CCPA require that anyone you market to was clearly told they would receive marketing and gave their clear, affirmative consent. When you upload fans, you are confirming that every one of them meets that bar.

This matters for you as much as for your fans. Sending to people who never opted in gets your messages marked as spam, which hurts everyone you send to.

## What counts as consent

These are fine to upload:

* A list exported from another CRM or email tool where fans gave real marketing consent.
* A signup form with a contact field and an opt-in checkbox for your marketing.
* A signup sheet at a show, as long as there was clear signage or a verbal heads-up that it was a marketing list.
* Anyone you collected through ForeverFan itself. Every ForeverFan signup already includes the consent step, so these fans are always good to go.

## What does not count

These are not consent, and uploading them puts your account at risk:

* Your Gmail or personal phone contacts. Knowing someone is not permission to market to them.
* People who bought a ticket but never opted in to marketing.
* Anyone you assume is fine because you have a relationship with them. Consent has to be given, not guessed.

{% hint style="warning" %}
Uploading fans who did not opt in can get your account suspended while we investigate, and can carry legal consequences. When in doubt, leave them out.
{% endhint %}

## How fans opt out

Consent works both ways. Fans can leave whenever they want, and ForeverFan handles that for you automatically.

* **Email.** Every email you send includes an unsubscribe link. A fan who clicks it stops receiving your emails, and they are dropped from future email recipients on their own.
* **Text.** A fan who replies **STOP** to one of your texts is unsubscribed from your texts. They stay in your audience, but you can no longer text them.


# Exporting Fans

Download a CSV of the fans you have selected or filtered.

You can pull your fans out of ForeverFan as a CSV whenever you need them, for an ad platform, a backup, or another tool.

From your audience, click **Download**. It saves a CSV of whatever fans you are currently looking at, with three columns: **name**, **email**, and **phone**. The file is named with the day you downloaded it, like `fans_07-12-2026.csv`.

The download respects your filters. If you have narrowed the table down first, you get only those fans. So you can filter to fans in one city, or fans who opened your last email, then download exactly that group. See [Filters and the map](/your-audience/filters-and-the-map) for building a group.

{% hint style="info" %}
Downloading fans is part of a paid plan.
{% endhint %}


# Email Campaigns

Your email home, where every campaign lives and where your monthly credits show.

Email is how you reach fans directly in their inbox. You build an email, choose who gets it, and send it now or later. Everything you have written, sent, or scheduled sits on one page: the Email tab.

Email campaigns are part of a paid plan.

## Your campaign list

The Email tab lists every campaign, newest first. Each row shows the date, the name, its performance, and its status.

<figure><img src="/files/2KZkox7ZPTSjXCpQj8Tk" alt="The Email home with the campaigns table and the credits strip at the top"><figcaption></figcaption></figure>

### What the statuses mean

A campaign moves through a few states:

* **Draft.** You started it but have not sent it. Drafts stay here until you send or delete them.
* **Scheduled.** It is set to go out at a time you picked. You can still change it. See [scheduling and sending](/email-campaigns/scheduling-and-sending).
* **Sending.** It is going out right now.
* **Sent.** It has gone out. Sent rows show how it did.
* **Cancelled.** You called off a scheduled send, or you deleted a draft. It stays on the list as a record.

### Reading the performance column

Once an email is sent, its row shows two numbers:

* **Opened.** The share of fans who opened it.
* **Clicked.** The share who clicked a link inside it.

For the full picture on a single email, open it. See [email reports](/email-campaigns/email-reports).

## Duplicating and deleting drafts

Every campaign has a small menu (the three dots on its row).

* **Duplicate this email** makes a fresh draft that is an exact copy of the design. This is the fastest way to send a similar email again, or to start from something that already looked right.
* **Delete** removes a draft. A deleted campaign moves to cancelled and stays on the list, so your history is never lost.

## Email credits

Every send uses credits, one per fan you send to. Your plan includes **10,000 email credits a month**, and they refill to the full amount on the 1st.

The credits strip at the top of the Email tab shows how many you have left and when they refill.

<figure><img src="/files/1L6Khl7GuHjKhNBwb9ho" alt="The credits strip showing credits left and the refill date"><figcaption></figcaption></figure>

### If you need more

You can buy extra credits in blocks of **1,000 for $1.50**. Use the "need more?" option on the credits strip, or email us at <hello@foreverfanmusic.com>.

{% hint style="info" %}
Going over your balance does not block a send. If a send would use more credits than you have, it still goes out, and the team follows up with you about credits afterward. You will never miss a send because of a credit count.
{% endhint %}

## Start here

{% content-ref url="/pages/ilxoTCNX46jiG08CK1N2" %}
[Creating an Email](/email-campaigns/creating-an-email)
{% endcontent-ref %}


# Creating an Email

Three ways to start a new email, from a template, a past send, or a quick description.

From the Email tab, click **New email**. You land on a start screen with three ways to begin. Pick whichever gets you going fastest. All three drop you into the same [composer](/email-campaigns/the-composer), so you can change anything afterward.

<figure><img src="/files/dNLqekkjIW5pPNPrVdgr" alt="The new-email start screen showing the templates, the reuse row, and the describe-it box"><figcaption></figcaption></figure>

## 1. Pick a template

You get four templates to start from:

* **New release.** Built for announcing a song or album.
* **Concert update.** Built for tour and show news.
* **Plain text.** A simple, letter-style email with no heavy design.
* **Build your own.** A blank canvas when you want to lay it out yourself.

Click one to preview it, then choose **Use this template** to open it as a draft.

## 2. Reuse a past email

If you have sent emails before, you will see a few of your recent ones here, each with its open rate so you can spot what worked. Choose **Use this email** to make a copy of that design as a new draft. Your fans and timing do not carry over, only the look and content, so you decide who gets it and when.

## 3. Describe it and let us draft it

If you would rather not start from a blank page, type what you want the email to say into the box, for example "announce my single dropping Friday and link to the presave." You can attach an image too. We create a draft and write a first version for you based on your description.

It is a starting point, not the final word. Once it opens in the composer, you can edit every part by hand or keep working with the assistant. See [the composer](/email-campaigns/the-composer).


# The Composer

Building your email from blocks, styling it, and working with the writing assistant.

The composer is where you build the email. You add blocks, arrange them, style the whole thing, and let the assistant help with the words. Your work saves on its own as you go.

<figure><img src="/files/mReZCWqX5Z1OGhGGzHcB" alt="The composer with the block palette open, the canvas in the middle, and a panel on the right"><figcaption></figcaption></figure>

## Adding blocks

Your email is made of blocks stacked top to bottom. Open the block palette to add one:

* **Text.** A paragraph of writing.
* **Heading.** A larger title line.
* **Image.** A photo you upload.
* **Video.** A YouTube or Vimeo link (see the note below).
* **Button.** A tappable button that links out.
* **Divider.** A horizontal line to break up sections.
* **Spacer.** Empty vertical space.
* **Social row.** A row of social icons that link to your profiles.

### From ForeverFan

The palette also has two smart blocks that pull from your own account, so you do not have to paste links by hand:

* **Your mini-site.** A button that links straight to your mini-site.
* **Your latest links.** Insert one of your recent ForeverFan links as a button.

## Per-block options

Click a block to open its settings on the right. The options depend on the block:

* **Text.** Alignment, size, and inline bold, italic, and links.
* **Heading.** Size and alignment.
* **Image.** Upload, alt text, an optional link, full-width or inset, and square or rounded corners.
* **Button.** The link it points to, filled or outline style, and alignment.
* **Divider.** Full width or short.
* **Spacer.** Small, medium, or large.
* **Social row.** Turn on each platform you want and add its URL. Choices are Instagram, TikTok, Spotify, Apple Music, YouTube, Facebook, X, and SoundCloud.

{% hint style="info" %}
Emails cannot play video. When you add a video block, it becomes a thumbnail image that links out to the video, so fans still see it and can tap to watch.
{% endhint %}

## Styling the whole email

The style panel sets the look of the entire email, not one block. You can set the background color, the content background, an accent color, and the font. There are a few built-in font choices plus a large search if you want something specific.

<figure><img src="/files/BlHvnJnYEQXIs3Z0J6FE" alt="The style panel open showing the color options and font picker"><figcaption></figcaption></figure>

## Autosave

You do not need a save button. The composer saves your changes automatically a couple of seconds after you stop, and a small indicator at the top shows Saving, then Saved. Your campaign name at the top is editable too, right in place.

## The writing assistant

The assistant panel helps with the words. It keeps a running thread, so it remembers what you have asked as you go, and it stays put if you reload.

There are quick actions you can tap:

* **Shorten** trims the copy down.
* **More casual** loosens the tone.
* **Add my latest links** works your recent links into the email.
* **New subject ideas** suggests subject lines, which come back as options you can click to use.

You can also just type what you want, for example "make the opening line warmer," and attach an image. The assistant works on the whole email, or on a single block when you have one selected.

<figure><img src="/files/aLnjBvFe8gLue5HFT1wE" alt="The assistant panel with the quick-action buttons and the chat thread"><figcaption></figcaption></figure>

## Next

When the email looks right, choose who gets it.

{% content-ref url="/pages/hKVZSu8gXE134FZgDVw3" %}
[Choosing Recipients](/email-campaigns/choosing-recipients)
{% endcontent-ref %}


# Choosing Recipients

Who gets your email, how to narrow it down, and who gets left out automatically.

Open the "Who gets this email" drawer from the composer to see and set your audience. By default, your email goes to **everyone who shared an email address with you**. You do not have to do anything to reach your whole email audience.

<figure><img src="/files/qpQaVMZw8lKD7fuHbqqB" alt="The Who gets this email drawer showing the live recipient count"><figcaption></figcaption></figure>

## Narrowing it down

If you want to reach a slice of your audience instead of all of it, add filters. These are the same filters you use on the [Audience page](/your-audience/filters-and-the-map), so you can target by things like tags, location, or who voted in a poll. As you add filters, the recipient count at the top updates live, so you always know how many fans will get this email.

## Who gets left out automatically

Some addresses are never sent to, and you do not have to manage this yourself. The drawer leaves out:

* **Unsubscribed** fans, who asked to stop getting your emails.
* **Bounced** addresses that could not receive mail.
* **Duplicate** addresses, so no one gets the same email twice.

The drawer shows you the count for each of these so you can see exactly what was excluded.

{% hint style="info" %}
This audience is built from email only. A fan who gave you a phone number but no email will not be on an email send, and that is expected.
{% endhint %}

## The list locks in at send time

Your recipient list is not fixed the moment you set it up. It is finalized when the email actually sends. That means any fan who joins your audience before the send goes out is included automatically. If you schedule an email for next week, the fans you gain between now and then still get it.

## Next

Once your audience is set, send a test or schedule the real thing.

{% content-ref url="/pages/GVfGAHKWDJ5GhglVQDIE" %}
[Scheduling and Sending](/email-campaigns/scheduling-and-sending)
{% endcontent-ref %}


# Scheduling and Sending

Test sends, sending now or later, the review sheet, and changing a scheduled email.

When your email is ready, you send yourself a test, look it over, and then send it now or schedule it for later.

## Send yourself a test first

The **Send test** button emails a copy to you so you can see it in a real inbox before fans do. It is prefilled with your own address, and the test looks exactly like what fans will get. This is the quickest way to catch a broken image or odd spacing.

You can send up to **10 tests per email**.

<figure><img src="/files/z4QxZgEMhMQVhyJLaGB2" alt="The Send test popover prefilled with the artist&#x27;s email and the tests-left count"><figcaption></figcaption></figure>

## Send now or schedule

When you choose **Review & send**, you pick the timing:

* **Send now.** The email goes out within about 30 minutes.
* **Schedule.** Pick a date and time. You can schedule up to **180 days** ahead, in 30-minute steps, in your own timezone.

## The review sheet

The review sheet is a last check before anything sends. It lays out:

* The **subject** line.
* **To**, meaning how many fans will get it.
* **From** and your reply-to.
* A nudge to send yourself a test if you have not.
* **When** it will send.
* A **credits** line showing how many this send uses and what you will have left.

Every row is editable right there. If something looks off, fix it before you send.

<figure><img src="/files/9zF8vAAEFBepnCI3s8LF" alt="The review sheet with the subject, to, from, when, and credits rows"><figcaption></figcaption></figure>

{% hint style="warning" %}
Set a reply-to address you actually check. If you leave it blank, fans cannot reply to you, and any replies they try to send go nowhere you can see. Use an inbox you read so you never miss a fan writing back.
{% endhint %}

## Scheduled emails stay editable

A scheduled email is never locked. Any time before it goes out, you can open it and:

* **Edit** the content or audience.
* **Reschedule** it to a different time.
* **Send now** instead of waiting.
* **Cancel** the send. It stays on your list as a record.

Once an email actually starts sending, the only option left is to cancel it if it has not gone out yet.

## After it sends

Once your email is out, its row shows how it did. See what the numbers mean.

{% content-ref url="/pages/1Z91TPhk2UzyXl3K2dF2" %}
[Email Reports](/email-campaigns/email-reports)
{% endcontent-ref %}


# Email Reports

The four numbers on a sent email, what they mean, and how to see the fans behind them.

Open any sent email to see how it did. The report is four plain numbers at the top, plus a preview of what fans received.

<figure><img src="/files/1lUMlBaZDr3GVaOS4glg" alt="A sent email report showing the four metric tiles"><figcaption></figcaption></figure>

## The four numbers

* **Delivered.** How many fans actually received it, shown as a share of everyone you sent to. Below it you see how many bounced and how many marked it as spam.
* **Opened.** How many opened it, as a share of delivered.
* **Clicked a link.** How many clicked a link inside it, as a share of delivered.
* **Unsubscribed.** How many chose to stop getting your emails, as a share of delivered.

## Why opens are approximate

The opened number is a close estimate, not an exact count. Some mail apps preload or open emails on the fan's behalf before they ever look, and others hide opens entirely. Treat opens as a good sense of the trend rather than a precise headcount.

## See exactly which fans

Delivered, Opened, and Clicked are not just numbers. Click one and it takes you to your [Audience page](/your-audience/filters-and-the-map), already filtered to the fans it covers. So you can, for example, click Opened and see the actual list of fans who opened this email, ready to tag or follow up with.

## What the report does not show

The report does not break down clicks link by link. It tells you how many fans clicked something, not which link each one clicked.

## Every email has an unsubscribe link

ForeverFan adds an unsubscribe link to every email you send, automatically. You do not add it, and there is no way to leave it out. A fan who unsubscribes stops receiving your emails and is left out of future sends on their own, which is why they never count against a later campaign.


# SMS Campaigns

Text your fans from your own dedicated phone number.

SMS lets you text your fans straight from ForeverFan. You get your own dedicated phone number, and every text you send goes out from it. A phone in someone's pocket is about as direct as it gets, so this is the channel for the things that matter most: a release is out, tickets just dropped, you're playing their city this weekend.

SMS is part of a paid plan.

## How it works

Texting runs on your own number, so before you can send anything you set that number up once. The **SMS** tab only shows up in your sidebar after your number is ready. If you do not see it yet, head to [Getting Your Number](/sms-campaigns/getting-your-number) to apply.

Once your number is live, the tab is there for good and you can write and send texts whenever you want.

## How fans opt in

You never text a fan who did not ask to hear from you. Fans opt in by sharing their phone number through one of your links, a funnel, a presave, a poll, your mini-site, anywhere you collect fan details. When a fan hands over their number, they have agreed to hear from you by text, and they land in your audience ready to receive campaigns.

A fan can always leave. If someone texts **STOP** to your number, they are opted out right away and you can no longer send them texts. They stay in your audience, they just drop off your list of people you can text. This is the law, and ForeverFan handles it for you automatically.

There is more on staying compliant, and on only texting people who opted in, in [Credits and Compliance](/sms-campaigns/credits-and-compliance).

## What you can do here

* [**Get your number**](/sms-campaigns/getting-your-number): apply for your dedicated texting number.
* [**Send a text**](/sms-campaigns/sending-a-text): pick who gets it, write it, and send now or schedule it.
* [**Credits and compliance**](/sms-campaigns/credits-and-compliance): how texting credits work and how to stay on the right side of the rules.


# Getting Your Number

Apply for your own dedicated texting number so you can start sending.

Before you can text your fans, you need your own dedicated phone number. You apply for it once, ForeverFan sets it up, and from then on every text you send comes from that number.

## Why there is an application

Texting in the US is regulated. Carriers require a real business behind every number that sends messages to fans, so you fill out a short form with your details before your number can go live. It is a one-time step, and it is what keeps your texts landing in fans' inboxes instead of getting blocked as spam.

## The application form

Head to the SMS setup page and fill in:

* **Legal First Name** and **Legal Last Name**: your real legal name.
* **Phone**: a phone number the carriers can reach you at.
* **Artist Website**: your site, or your main link.
* **Address**, **City**, **State**, and **Zip Code**: your address.

Every field is required. Once you submit, the request goes off for review.

<figure><img src="/files/cXmTzUdw2BXAx8ccYXJp" alt="The texting application form with the legal name, phone, website, and address fields"><figcaption></figcaption></figure>

## What happens next

Setting up a number can take **up to 10 business days**. While you wait, the SMS setup page shows that your application has been sent and is being processed. There is nothing else you need to do.

When your number is ready, we email you. At that point the **SMS** tab appears in your sidebar and you can start writing texts.

## The monthly charge

Your dedicated number costs **$6.00 per month**. It is added to your ForeverFan subscription, so it shows up as a line on your regular bill alongside your plan. You can see it broken out on your subscription page in Settings.

{% hint style="info" %}
Texting is set up per artist account. Label sub-accounts cannot apply for their own number.
{% endhint %}

Once your number is live, you are ready to send. Head to [Sending a Text](/sms-campaigns/sending-a-text).


# Sending a Text

Pick your recipients, write your message, and send now or schedule it.

Sending a text takes three steps: choose who gets it, write it, then send it or schedule it for later. A preview of the fan's phone sits right there the whole time so you can see exactly what they will get.

## Step 1: Pick your recipients

Start by choosing who the text goes to. You can send to everyone with a phone number, or narrow it down with the same filters you use everywhere in your audience, so you can text just the fans in one city, or just the ones with a certain tag.

Only fans who have a phone number on file can receive a text, so those are the only ones counted. You cannot move on until at least one fan is selected.

<figure><img src="/files/9tCpCA84d47Mu4gH4KEi" alt="The recipient picker with filters and the live recipient count"><figcaption></figcaption></figure>

## Step 2: Write the message

Give the campaign a name for your own records, then write your text.

* **Message**: up to 1600 characters. As you type, a counter shows how many characters you have used and how many **segments** the text will take.
* **Attach an image**: you can add a picture if you want one to go along with your words.

### What a segment is

A text is billed in segments. A short, plain message is one segment. Longer texts, and messages with emojis, split into more than one segment, and each segment uses a credit. The counter under your message shows the segment count as you write, so you always know what a text will cost before it goes out.

<figure><img src="/files/0FAvX6O51mBU0oDR8UMc" alt="The message box with the character and segment counter next to the phone preview"><figcaption></figcaption></figure>

### International numbers

If any of your fans have numbers outside the US, flip the **Include International Numbers** switch to send to them too. Leave it off and the text only goes to domestic numbers.

### The phone preview

Beside your message is a live preview of a phone screen showing your text the way a fan will see it, image and all. Watch it as you type to make sure everything reads the way you want.

## Step 3: Send now or schedule

Choose when the text goes out:

* **Send now**: the text starts going out within about 30 minutes.
* **Send later**: pick a date and time. You can schedule up to 180 days ahead, and you choose the time in 30-minute steps, in your own timezone.

<figure><img src="/files/qSceRfOMapqd8WjFlkLq" alt="The Send Later date and time picker showing the 30-minute time steps"><figcaption></figcaption></figure>

The last screen is a review: your message, who it is going to, and when. Give it a look, then send.

## Cancelling a scheduled text

Scheduled a text and changed your mind? Open the text from your SMS list and cancel it any time before it sends. Once a text has started going out, it is on its way and can no longer be pulled back.


# Credits and Compliance

How texting credits work, and how to text your fans the right way.

Two things to understand about texting: how you pay for it, and how to do it within the rules. Both are simple.

## How credits work

Texting runs on SMS credits. Every segment you send uses one credit. A short, plain text is one segment, so it uses one credit per fan. Longer texts and messages with emojis split into more segments, so they use more. There is more on segments in [Sending a Text](/sms-campaigns/sending-a-text).

If you run low and need more credits, reach out to us at <hello@foreverfanmusic.com> and we will sort you out.

## Keeping an eye on your sending

Your SMS page shows the current month and how many texts you have sent so far. It is the quick way to see your activity at a glance without opening each campaign.

## Staying compliant

Texting fans comes with real rules, and ForeverFan is built to keep you on the right side of them.

### STOP always works

Any fan can text **STOP** to your number to opt out. The moment they do, they stop receiving your texts and they drop off your list of people you can message. This happens automatically, every time, and you cannot override it. It is the law, and it protects both you and your fans.

### Only text fans who opted in

Only text people who gave you their phone number and agreed to hear from you. When a fan shares their number through one of your links, they are opting in, so those fans are fair game. Do not text numbers that came from somewhere else, or fans who never agreed to marketing texts. It is against the rules, and it puts your number at risk.

For the full picture on consent and how to collect fan details the right way, see [Compliance and Consent](/your-audience/compliance-and-consent).


# Sequences

Set up an automatic path every new fan walks after they join.

A sequence is the path a fan walks after they join you. You set it up once, and from then on every new fan who joins gets it automatically. No more remembering to send a welcome note to each person who signs up. You build the path, and ForeverFan walks each fan down it for you.

Think of a sequence as a series of emails spaced out over time. A fan joins, and a couple of hours later they get your first email. A few days after that, the next one. You decide what the emails say and how far apart they land, and it runs on its own from there.

Sequences are part of a paid plan.

## What starts a sequence

Every sequence has a trigger, which is the thing a fan does that starts them down the path. You pick one of these:

* **A fan joins your fanbase**: the fan gets the sequence the moment they join you through any of your links. This is how you build a welcome sequence.
* **A fan gets a tag**: the fan starts the sequence when a certain tag is added to them. Handy for grouping fans and treating a group a certain way.
* **A fan clicks a link**: the fan starts the sequence when they click one of your links.

You set the trigger when you create the sequence, and you can change it later.

## The sequences list

All your sequences live on the Sequences page, each shown as a card. A card tells you what the sequence does at a glance:

* Its name and what triggers it, plus how many steps it has.
* **Active** or **Paused**: whether it is currently running for new fans.
* How many fans have **started** it and how many have **finished** it.

<figure><img src="/files/BwGlKjEuAqASJ8IrQtNs" alt="The sequences list showing cards with the trigger, step count, and Active or Paused pill"><figcaption></figcaption></figure>

To make one, hit **New sequence**, give it a name, and you land in the flow editor where you build the path. See [Building a Sequence](/sequences/building-a-sequence) for how that works, or jump to the [Welcome Sequence](/sequences/welcome-sequence) walkthrough for a start-to-finish example.


# Building a Sequence

Build the path with the flow editor: a trigger, email steps, and waits.

You build a sequence in the flow editor. It lays the whole path out top to bottom so you can see, at a glance, what a fan gets and when. Your work saves as you go.

## Start with the basics

1. **Name it.** Give the sequence a name so you can find it later. You can rename it any time.
2. **Pick a trigger.** Choose what starts a fan down the path: they join your fanbase, they get a tag, or they click a link. See [Sequences](/sequences/sequences) for what each trigger does.
3. **Add steps.** Build out the path by adding steps below the trigger.

<figure><img src="/files/wpkGgyQw8suniEyS772d" alt="The flow editor showing a trigger, an email step, and a wait between steps"><figcaption></figcaption></figure>

## The two kinds of step

### An email

An email step sends the fan an email. You build it in the same composer you use for regular email campaigns, so it feels familiar: the same blocks, the same style controls. Each email step has its own **subject line** and **reply-to** address.

One difference from a regular campaign: there is no scheduling on the step itself. An email step does not have a send date. When it goes out is decided by the waits around it, which is the next thing to understand.

### Add a tag

An add-a-tag step attaches a tag to the fan when they reach that point in the path. Tags are just for you, a way to group and organize your fans. Fans never see them. Tagging a fan partway through a sequence is a handy way to mark who has reached a certain point.

## Waits set the timing

The gaps between steps are where timing lives. A wait sits on the connector between two steps and holds the fan there before moving them on. You set a wait in **days** and **hours**. Set both to zero and the next step happens **right away**.

So a welcome sequence might send the first email right away, then wait two days, then send the next one. The waits are how you pace things out instead of hitting a fan with everything at once.

<figure><img src="/files/esDyXVMszRlYKtz9tMK0" alt="A wait between two steps opened to show the Days and Hours settings"><figcaption></figcaption></figure>

## Pausing and archiving

* **Pause** a sequence to stop it running for new fans while you rework it. Flip it back to active when you are ready and it picks back up. Fans already partway through are unaffected.
* **Archive** a sequence when you are done with it for good. An archived sequence is read-only, and its history is kept so you can still look back at how it did.

## Reading the stats

The flow page shows how the sequence is performing:

* **Started**: how many fans have entered the sequence.
* **Completed**: how many have reached the end.
* **Completion rate**: the share of fans who finished.
* **Emails sent**: how many emails the sequence has sent in total.

<figure><img src="/files/piDq0a9s1iJV0yMMfE32" alt="The stats on a flow page showing started, completed, completion rate, and emails sent"><figcaption></figcaption></figure>

For a full worked example, see the [Welcome Sequence](/sequences/welcome-sequence) walkthrough.


# Welcome Sequence

Build a sequence that greets every new fan the moment they join.

A welcome sequence is the one to build first. It greets every new fan automatically, right when their interest in you is highest. You set it up once, and from then on anyone who joins your fanbase gets a warm hello without you lifting a finger.

This page walks through building one. If you have not read [Building a Sequence](/sequences/building-a-sequence) yet, that covers the editor in full. Here we put it to work.

## Set the trigger

Create a new sequence, name it something like "Welcome," and set its trigger to **A fan joins your fanbase**. That means every new fan, no matter which link they came in through, starts down this path the moment they join.

## A three-email example

You do not need anything fancy. Three emails, spaced out over a couple of weeks, does the job. Here is a shape that works:

**Email one, right away: say thanks and give them something.** The moment a fan joins, send a genuine thank-you and hand them something to enjoy. Your best song, or an unreleased track they cannot get anywhere else. First impressions stick, so lead with the music.

Set the wait before this email to zero days and zero hours so it sends right away.

**Email two, a couple of days later: tell your story.** Wait a day or two, then send an email about who you are. Where you are from, what you are working on, why you make the music you make. This is what turns a listener into a fan.

**Email three, about a week later: point them everywhere else.** A week or so after that, send them to the rest of your world: your Instagram, your streaming profiles, wherever else you want them following you. By now they know you, so they are far more likely to hit follow.

That is a complete welcome sequence: an email right away, a wait of a couple of days, a second email, a wait of about a week, and a third. Adjust the waits and the words to fit you.

## Bringing in fans you already have

When you import fans from a CSV, you can add the new fans straight into your active welcome sequence as part of the import. During the upload, there is a step that offers exactly that. Turn it on and every fan from that file gets your welcome path, the same as if they had just joined through a link.

Once your welcome sequence is active, you are done. Every new fan gets greeted, every time, whether they found you today or a month from now.


# Tracking

What pixels do and where to add them to your links and mini-site.

If you run ads on Meta or TikTok, a pixel is what connects those ads to what actually happens on your ForeverFan pages. It is a small piece of tracking you turn on that tells Meta or TikTok when someone visits your link or shares their details. With it running, your ads get smarter over time and you can see what an ad actually earned you instead of guessing.

You do not have to run ads to use ForeverFan. But if you do, this is where it pays off.

## What a pixel is, in plain terms

A pixel is a tiny tracker tied to your ad account. When a fan lands on one of your pages, the pixel quietly tells Meta or TikTok "this person showed up." That does two things:

* **Your ads learn.** The ad platform sees which people take action on your pages, so it can go find more people like them.
* **You can measure.** You can tie a fan signing up back to the ad that sent them, so you know which ad is worth the money.

## Where pixels live in ForeverFan

There is no single account-wide pixel switch. You add a pixel in the two places fans actually land:

* **On each link**: open the link, go to its **Advanced** tab, and paste your pixel there. Each link is set up on its own, so you can track a specific campaign separately if you want.
* **On your mini-site**: open the mini-site editor, go to its **Advanced** tab, and paste your pixel there.

Both places take a **Meta Pixel** and a **TikTok Pixel**. Add one, the other, or both.

<figure><img src="/files/e7OFDu0NgbiuELRlS8zt" alt="A link&#x27;s Advanced tab showing the Meta Pixel and TikTok Pixel fields"><figcaption></figcaption></figure>

## The three events ForeverFan sends

Once a pixel is on a page, ForeverFan reports three moments to Meta or TikTok:

* **Page view**: fires when the page loads, so every visit is counted.
* **View content**: fires when a fan taps a button on the page.
* **Lead**: fires when a fan submits their details on a form.

Those are the standard events ad platforms use to optimize and to measure a signup, so you do not have to set any of it up by hand. Add the pixel and these start reporting on their own.

## Set one up

* [Add a Meta Pixel](/tracking-and-pixels/meta-pixel)
* [Add a TikTok Pixel](/tracking-and-pixels/tiktok-pixel)


# Add a Meta Pixel

Find your Meta Pixel ID, add it to a link or your mini-site, and check it works.

A Meta Pixel connects your Facebook and Instagram ads to what fans do on your ForeverFan pages. Here is how to add one and confirm it is firing.

## Step 1: Find your Pixel ID

Your Pixel ID comes from **Meta Business Manager**, not from ForeverFan.

1. Open Meta Business Manager and go to your data sources (this is where pixels and datasets live).
2. Open the pixel you want to use, or create one if you do not have it yet.
3. Copy its **ID**. It is a long number.

If you have never made a pixel before, Meta walks you through creating one in the same place. You only need the ID.

## Step 2: Paste it into ForeverFan

You add the pixel where fans land, so pick the page you are running ads to.

**On a link:**

1. Open the link and go to its **Advanced** tab.
2. Paste your Pixel ID into the **Meta Pixel** field.
3. **Save.**

**On your mini-site:**

1. Open the mini-site editor and go to its **Advanced** tab.
2. Paste your Pixel ID into the **Meta Pixel** field.
3. **Save.**

<figure><img src="/files/le4DyuT9Rhq4WFCpFRyf" alt="The Meta Pixel field on a link&#x27;s Advanced tab with a Pixel ID pasted in"><figcaption></figcaption></figure>

{% hint style="warning" %}
Nothing takes effect until you save. If you leave the tab without saving, the pixel is not on the page.
{% endhint %}

## Step 3: Check that it works

Do this on the live page a fan would see, not inside the editor.

**Meta Pixel Helper.** This is a free Chrome extension from Meta that shows you which pixels are firing on a page. Install it from the [Chrome Web Store](https://chromewebstore.google.com/detail/meta-pixel-helper/fdgfkebogiimcoedlicjlajpkdmockpc), then open your live link or mini-site. Click the extension and you should see your pixel listed.

**Meta's Test Events tool.** Inside Meta Business Manager, the Test Events tool shows events coming in live. Open it, then open your page in another tab and interact with it.

What you should see:

* A **page view** the moment the page loads.
* A **lead** when you fill in and submit a details form on the page.

If both show up, the pixel is working and your ads can start using it.

If you see nothing, the most common reasons are that the pixel was not saved, you pasted something other than the numeric ID, or you are looking at the editor instead of the live page.


# Add a TikTok Pixel

Find your TikTok Pixel ID, add it to a link or your mini-site, and check it works.

A TikTok Pixel connects your TikTok ads to what fans do on your ForeverFan pages. The setup is the same shape as the Meta one.

## Step 1: Find your Pixel ID

Your Pixel ID comes from **TikTok Ads Manager**, not from ForeverFan.

1. Open TikTok Ads Manager and go to where your pixels live.
2. Open the pixel you want to use, or create one if you do not have it yet.
3. Copy its **ID**.

If you have not made a pixel before, TikTok Ads Manager walks you through it. You only need the ID.

## Step 2: Paste it into ForeverFan

Add the pixel to the page you are running ads to.

**On a link:**

1. Open the link and go to its **Advanced** tab.
2. Paste your Pixel ID into the **TikTok Pixel** field.
3. **Save.**

**On your mini-site:**

1. Open the mini-site editor and go to its **Advanced** tab.
2. Paste your Pixel ID into the **TikTok Pixel** field.
3. **Save.**

<figure><img src="/files/Pujl7VAPXUyWEj0szpQX" alt="The TikTok Pixel field on a link&#x27;s Advanced tab with a Pixel ID pasted in"><figcaption></figcaption></figure>

{% hint style="warning" %}
Nothing takes effect until you save.
{% endhint %}

## Step 3: Check that it works

Do this on the live page a fan would see, not inside the editor. Open your live link or mini-site, then use TikTok Ads Manager's own testing tools to watch events come in.

What you should see:

* A **page view** when the page loads.
* A **lead** when you submit a details form on the page.

If both show up, the pixel is working. If nothing shows up, check that you saved, that you pasted the numeric ID, and that you are on the live page rather than the editor.


# Analytics

Your dashboard home, where you see how your fanbase is growing.

Your dashboard is the first thing you see when you log in. It is a quick read on how your fanbase is doing and who just joined, without you having to go digging.

## Pick a time range

At the top are range chips that set the window for what you are looking at:

* **Last 3 months**
* **Last 6 months**
* **Last 12 months**
* **Lifetime**

Change the range and the numbers on the page follow it.

<figure><img src="/files/YZpXvZ81HiWWlRop3fwC" alt="The dashboard home with the range chips and the momentum line"><figcaption></figcaption></figure>

## Your momentum

Near the top is a single momentum line: how many new fans you have gained over the range you picked. It is the one number that tells you whether things are moving. Pick a wider range to see the bigger picture, or a shorter one to see what is happening right now.

## Your latest fans

Further down is your latest fans: the people who joined most recently, newest first. Click any row to open that fan's drawer, where you see their details, where they are, and what they have done with your links. It is the same fan view you get from your [audience](/your-audience/audience), pulled up right on the dashboard so you can check in on a new fan without leaving home.

<figure><img src="/files/RPioTF69Ib5AK8bcPNL1" alt="A fan drawer open over the dashboard home"><figcaption></figcaption></figure>

## Your upcoming release

When you have a release coming up, a presave block shows on the dashboard with a countdown, so your next drop stays in front of you. It only appears when you have a release in the works, so if you do not see it, that is just because nothing is scheduled yet. See [Forever Presave links](/links/forever-presave-links) for setting one up.

## Digging deeper

The dashboard is the overview of your whole fanbase. For how a single link or your mini-site is performing, each one has its own analytics with views, clicks, locations, and more. See [Link and mini-site analytics](/analytics/link-and-mini-site-analytics).


# Link and Mini-Site Analytics

The views, clicks, locations, and sources you see on any link or your mini-site.

Every link and your mini-site has its own analytics page. It is the same set of reports in both places, so once you know how to read one you know how to read them all. Open a link or your mini-site to find it.

## The numbers at the top

Up top is a quick glance with three tiles:

* **Views**: how many times the page was loaded.
* **Clicks**: how many times fans tapped something on it.
* **CTR**: your click-through rate, which is clicks divided by views. It tells you what share of the people who saw the page actually did something on it.

<figure><img src="/files/j4nR8LfTuPItk5KvP00W" alt="The Views, Clicks, and CTR tiles at the top of a link&#x27;s analytics"><figcaption></figcaption></figure>

## Clicks and views over time

Below that is a chart plotting clicks and views together across the range you picked, so you can see the spikes: the day you posted, the day an ad went out, the day a song landed. These counts are non-unique, so one very active fan can show up more than once.

<figure><img src="/files/1jX74JbdGHR8d81d3wDo" alt="The clicks and views chart on a link&#x27;s analytics page"><figcaption></figcaption></figure>

## Where your visitors are

Two reports tell you where fans are opening your page from:

* **Locations**: a world map shading the countries your viewers come from.
* **Top Cities**: the specific cities, ranked, each with its country flag.

This is worth a look before you plan a tour, a regional post, or where to spend on ads.

## Where they came from

**Source** lists the sites fans came to your link from, ranked. When a fan arrives from Instagram, a Google search, or somewhere else and that information is available, it shows up here. It is not always available, since it depends on the fan's browser and device, so treat it as a strong hint rather than a full count.

## What they clicked

**Destinations** shows the top places fans went after they landed, so you can see what is actually pulling taps. On a streaming link, for example, this is where you see which services fans are choosing.

<figure><img src="/files/zJvtrQtYBM5EfBVK69qB" alt="The Destinations report showing the top places fans clicked through to"><figcaption></figcaption></figure>

## Change the time range

These reports have their own time range selector, separate from your dashboard. It runs from the last 7 days out to all time, with steps in between (Last 7 Days, Last 28 Days, Last 3 Months, Last 12 Months, and All Time), so you can zoom in on a launch week or step back and see the whole life of the link.

## More on each link's page

Some link types show extra numbers that only make sense for that type, like votes on a poll or a signup funnel on a funnel link. Those live on the link's own page. See [Link analytics](/links/link-analytics).


# Managing Your Subscription

Where your plan and billing live, and how to change your card, get receipts, or cancel.

Everything about your plan lives in one place. Open **Settings** and find the **Subscription** section.

## What Settings shows you

The Subscription section shows your plan price and what makes it up. Depending on your account, you may see a few line items:

* **Base Subscription.** Your plan.
* **Custom Domain.** Only shows if you have a custom domain connected.
* **Custom Phone Number.** $6.00/month, and only shows if you have a phone number for texting.

So the price you see is your plan plus anything extra you have turned on. If a line item is not there, you are not paying for it.

## Changing your card, getting receipts, or cancelling

These three all happen in the same place: Stripe's billing portal. Stripe handles the payment side of ForeverFan, so it is where your card, your receipts, and your cancel button live.

To get there, click **Cancel your subscription** in the Subscription section. It opens the Stripe portal with your email already filled in. Once you are in, you can:

* Update the card on file.
* Download past receipts and invoices.
* Cancel your plan.

The button is labeled for cancelling, but the portal it opens is where you do all of your billing housekeeping, not just cancelling.

{% hint style="info" %}
ForeverFan never sees or stores your card details. All of that is handled by Stripe.
{% endhint %}

## Ending your trial early to upgrade

New accounts start on a 14-day trial with the paid features unlocked. If you are ready before the 14 days are up, you do not have to wait. Look for **End trial early** in the sidebar to start your plan right away. If you are on the free tier instead, the sidebar shows **Upgrade to Pro**.

## A note on credits

Your plan covers your email and SMS sends through credits. If you ever run low and need more of either, that is a quick email to <hello@foreverfanmusic.com>. More on how that works:

{% content-ref url="/pages/EyPxctJmCm0ylKthymRa" %}
[FAQ](/help/faq)
{% endcontent-ref %}

## Changing your artist details or domain

Settings is also where you request changes to your artist name, artist URL, streaming connections, or a custom domain. Those go through our team rather than a self-serve edit:

{% content-ref url="/pages/Z2gDgFwHPR6F42lpveKr" %}
[Artist Profile and Connections](/account-and-billing/artist-profile-and-connections)
{% endcontent-ref %}

{% content-ref url="/pages/sCdInwesQg6IsJ3dtGfK" %}
[Custom Domains](/account-and-billing/custom-domains)
{% endcontent-ref %}


# Artist Profile and Connections

What you can change yourself, and what our team changes for you with one click.

Your artist details live in **Settings**, under **Artist Information** and **Connections**. Some things you change yourself, and some go through our team. Here is the split.

## What you change yourself

Your **profile photo**. In the Artist Information section, click your photo to upload a new one. That is the only detail you edit directly, and it takes effect right away.

<figure><img src="/files/95hVzfmP7GqUhEvtD3tU" alt="The Artist Information and Connections sections in Settings"><figcaption></figcaption></figure>

## What our team changes for you

Four things go through us:

* Your **artist name**
* Your **artist URL**
* Your **Spotify** connection
* Your **Apple Music** connection

Each one has a button in Settings. For your name or URL, it is a button in the Artist Information section. For Spotify or Apple, it is the **Connect** button in the Connections section (if a service is already linked, that row shows **Connected** instead).

Clicking any of them opens a prefilled email to <hello@foreverfanmusic.com> with the request laid out. Send it, and our team verifies the change and makes it for you.

{% hint style="info" %}
For Spotify and Apple, link your **artist profile**, not a song. The right URL looks like `open.spotify.com/artist/...` or `music.apple.com/us/artist/...`. This is what lets presaves follow your profile.
{% endhint %}

## Why your name and URL go through us

Your artist URL is printed on everything you have ever shared: your bio link, your posts, your merch, your presave campaigns. If it changed by accident, every one of those copies would break. Your name works the same way, since your URL is often built from it.

So we verify these by hand before making the switch. It is a small step that keeps a stray edit from taking your links down.

## No profile yet?

If you do not have a Spotify or Apple artist profile yet, that is fine. Those fields are optional when you set up your account. Once your real profiles exist, email <hello@foreverfanmusic.com> and we will connect them.


# Custom Domains

Use your own domain for your ForeverFan pages. We set it up for you.

By default, your pages live on a ForeverFan URL. If you would rather use your own domain, you can. This is a done-for-you service, so you do not have to touch any technical settings yourself.

## How to request it

Open **Settings** and find the **Custom Domain** section. Click **Request via email**. It opens a prefilled email to <hello@foreverfanmusic.com> with your account details already in it. Send it, and we take it from there.

<figure><img src="/files/HuzJ2RScy2X6nnGnJx83" alt="The Custom Domain section in Settings with the request modal open"><figcaption></figcaption></figure>

## What happens next

Our team sets the domain up with you and walks you through anything your domain registrar needs on their end. You do not have to figure out DNS records or anything technical on your own. We confirm once your domain is connected, usually within a couple of business days.

Once it is live, your Custom Domain section shows the domain with a **Connected** status. While it is still being set up, it shows as **Pending**.

{% hint style="info" %}
A custom domain is a paid add-on. If you have one connected, it shows as its own line item in your Subscription section.
{% endhint %}

For where that line item appears on your bill, see:

{% content-ref url="/pages/CMHY4TE3BsXKdQwyCtMg" %}
[Managing Your Subscription](/account-and-billing/managing-your-subscription)
{% endcontent-ref %}


# FAQ

Quick answers to the things artists run into most, with links to the full details.

Short answers to common questions. Each one links to the fuller page if you want the whole story.

## I changed my link's URL and the old one stopped working

That is expected, and it is permanent. When you change a link's URL, every copy of the old URL you have already shared breaks right away: old posts, old bios, printed QR codes, all of it. Your stats survive the change, so you do not lose any of your history. But treat a URL change as final, because there is no way to un-break the old copies.

<figure><img src="/files/cz85UFvhCYcnXhV3kf0v" alt="The link detail page with the URL chip&#x27;s inline slug editor open"><figcaption></figcaption></figure>

{% content-ref url="/pages/5oebQuEhQHykngI2ix97" %}
[Link Analytics](/links/link-analytics)
{% endcontent-ref %}

## Fans replied to my email but I never saw it

Set a reply-to address you actually check. Without a custom reply-to, fan replies do not land anywhere you can read them. Set one when you build your email, and replies come straight to your inbox.

{% content-ref url="/pages/ilxoTCNX46jiG08CK1N2" %}
[Creating an Email](/email-campaigns/creating-an-email)
{% endcontent-ref %}

## A fan says they texted STOP by accident

They are fine. Texting STOP only opts them out of your texts. They stay in your audience, and you keep their email and everything else. If they want back in, they can opt back into texts by giving their phone number again through any of your links.

{% content-ref url="/pages/uUuxyTYinqPyefQi3Y3T" %}
[Credits and Compliance](/sms-campaigns/credits-and-compliance)
{% endcontent-ref %}

## My presave didn't follow my profile on Spotify

To auto-follow on a presave, you need a real Spotify artist profile connected to your account. If no artist profile is linked, there is nothing for the presave to follow. Check your Connections in Settings and make sure your Spotify artist profile is linked.

{% content-ref url="/pages/Z2gDgFwHPR6F42lpveKr" %}
[Artist Profile and Connections](/account-and-billing/artist-profile-and-connections)
{% endcontent-ref %}

## I don't have a Spotify or Apple profile yet

No problem. Those fields are optional when you set up your account. Once your real profiles exist, contact support and we will connect them for you.

{% content-ref url="/pages/Z2gDgFwHPR6F42lpveKr" %}
[Artist Profile and Connections](/account-and-billing/artist-profile-and-connections)
{% endcontent-ref %}

## Where do I see who voted or RSVPed

In the link's analytics. On a poll, each result has a **See Votes** link, and on a tour link your top events have a **See RSVPs** link. Each one drops you into your audience, filtered to exactly those fans, so you can message them.

{% content-ref url="/pages/5oebQuEhQHykngI2ix97" %}
[Link Analytics](/links/link-analytics)
{% endcontent-ref %}

## I deleted a link by accident

For your fans, that page is gone for good, and there is no undo. The good news is your stats stay put: the link's analytics remain in your dashboard even after it is deleted. So you keep the numbers, but you cannot bring the live page back.

{% content-ref url="/pages/5oebQuEhQHykngI2ix97" %}
[Link Analytics](/links/link-analytics)
{% endcontent-ref %}

## How do I get more email or SMS credits

Reach out to support. If you need more of either, email <hello@foreverfanmusic.com> and we will get you sorted.

{% content-ref url="/pages/Gurvmj6H1NjmVvFyzDPM" %}
[Contact Us](/help/contact-us)
{% endcontent-ref %}


# Spotify's 6 Month Presave Limit

Spotify now expires presave permissions after 6 months. What changed, who it affects, and the one thing to do about it.

In mid 2026, Spotify changed how presaves work across the entire music industry. This is Spotify's change, not a ForeverFan one, and it affects every presave platform the same way. Here is [Spotify's announcement](https://developer.spotify.com/blog/2026-06-18-refresh-token-expiration) if you want the technical version, and here is what it means in plain terms.

## What changed

When a fan presaves, they give Spotify permission to let us add your song to their library. That permission used to last indefinitely. As of July 2026, Spotify expires it **6 months after the fan taps**. Any time the fan taps a presave link again, the clock starts over.

One thing that has not changed: a save that already happened is permanent. If your song landed in a fan's library, it stays there. The 6 month limit is only about whether new saves can happen going forward.

## What this means for your releases

* A fan who presaved **within 6 months** of your release day is completely fine. Their save goes through like it always did.
* A fan who connected **more than 6 months** before release day can no longer be saved automatically. Spotify rejects it on their end, and no platform can override that.
* The fan never sees an error. Nothing looks broken to them, and they stay in your audience. The song just does not show up in their library on its own.
* Your fan data is untouched. Every email and phone number you have collected is yours for good, and you can still reach all of those fans on release day.

## The fix: get fans tapping again

A fan who taps your presave link again is good for another 6 months. If they are already signed in to Spotify, it takes about two seconds and they will not even see a login screen. So:

* **Share your presave link hard in the weeks before release day.** Recent taps are the ones that count.
* **On a long rollout, share the link again** once you are inside the final 6 months before release.
* **Reach fans from older campaigns directly.** Send the link by email or text to fans you have already collected. This is exactly what that contact info is for.

## Apple Music too

Apple has always worked this way, with its own 6 to 12 month window, so the same habit covers both platforms: refresh your presave campaigns every 6 months. The full Apple story is here:

{% content-ref url="/pages/uof4ph3P5pBKnKY0FRu2" %}
[Apple Music Presaves](/help/apple-music-presaves)
{% endcontent-ref %}


# Apple Music Presaves

Why Apple Music presaves are less reliable than Spotify, and how ForeverFan handles it.

Apple Music presaves are harder than Spotify presaves, and it is not something any platform can fully fix. Here is the honest version of why, and what ForeverFan does about it so you do not lose the fan.

## Apple has no real presave feature

Apple Music does not have a built-in presave the way Spotify does. On Spotify, when a fan presaves, it sticks: once the save lands in their library, it is permanent, and with a Forever Presave they keep saving your future releases too. (Since mid 2026 Spotify does put a 6 month clock on the presave permission itself. That one is new, it comes from Spotify, and it is covered here: [Spotify's 6 Month Presave Limit](/help/spotify-presave-limit).)

Apple works differently. It only lets fans save ahead within a **6 to 12 month** window, and there is no permanent save on Apple.

## It is unreliable across the whole industry

This is not a ForeverFan limitation. Apple presaves are unreliable everywhere. Even major labels run into it. Some have fans copy and paste links into Safari to get the save to go through, and others skip the Apple presave entirely and just collect the fan's email instead.

So if Apple presaves feel finicky, you are not doing anything wrong. That is the state of Apple presaves for everyone.

## Some devices block the popup

Apple requires a popup to complete the save. Some devices and browsers block that popup, and no platform can control what a fan's device does. When the popup is blocked, the save cannot finish.

## What ForeverFan does when the save can't complete

This is the part that matters. When an Apple save cannot go through, ForeverFan still keeps whatever contact info the fan shared, like their email or phone. So even if the save itself fails, the fan is not lost. You still have a direct line to them, which is what actually drives streams on release day.

<figure><img src="/files/7waUJe2pxBLZp8Xpu0fB" alt="A fan-facing presave link showing the Spotify, Apple Music, and Other options"><figcaption></figcaption></figure>

## Refresh your Apple presaves every 6 to 12 months

Because Apple's save-ahead window is only 6 to 12 months, refresh your Apple presave campaigns on that schedule. If you have a longer runway before a release, or a set of Apple fans you collected a while ago, a fresh presave keeps them inside Apple's window.

For how presave links work overall, see:

{% content-ref url="/pages/yTbr6bYMd29ZZsRg0Gkk" %}
[Forever Presave Links](/links/forever-presave-links)
{% endcontent-ref %}


# Contact Us

How to reach the ForeverFan team.

Got a question, hit a snag, or need something changed? We are here.

Email us at <hello@foreverfanmusic.com>. That one address covers everything:

* Billing questions
* Changes to your artist name, URL, or streaming connections
* More email or SMS credits
* Bugs or anything that is not working right

We reply within 2 business days.


# START HERE: 1k Fan In 30 Days Challenge

{% embed url="<https://player.vimeo.com/video/945499864?h=2173c9969b>" %}


# Pick Your 1k Fan Strategy

{% embed url="<https://player.vimeo.com/video/944820343?h=f8deade1ca>" %}


# Get Started & Scale

{% embed url="<https://player.vimeo.com/video/944820510?h=0a26756cf6>" %}


# Case Study

{% embed url="<https://player.vimeo.com/video/930887808?h=8b0ed68fbb>" %}


# Access Full 30 Day Challenge Resources

As a part of the 1k Fans In 30 Days Challenge, you have exclusive access to the live calls, personal help and advanced courses. Here's how you get even more help to grow faster!

{% embed url="<https://player.vimeo.com/video/944820444?h=73e00edd66>" %}

[Click HERE](https://www.skool.com/foreverfan-3027?invite=5b0214925f34409f921092686eda2d2e) to access our music fan strategies course space showing you how to use ForeverFan to grow faster!

In our Course space you will get FREE access to:

* 1k Fans in 30 Days: Our system for growing your REAL fanbase quickly
* How to build a Brand Identity that fans actually care about
* How to fix your Spotify, Instagram & TikTok algorithms
* And more!

{% hint style="info" %}
The course suite is located is located on a separate site from the ForeverFan platform, but make sure you use the same email to claim your account!
{% endhint %}

### What is Skool?

Skool is a community platform that we use to host our private user comunity. You can discover communities or create your own

### FAQs

**How do I access the courses and community?**\
All ForeverFan users have free access to our course and community. To join, please click [here](https://www.skool.com/foreverfan-3027/about) and create your account. Make sure that you use the same email to register as you did for ForeverFan so that your application can be reviewed in a timely manner.


# Access All Advanced Strategies

Watch this video for instructions on how to get full access to advance marketing strategies that have helped indie and major artists achieve millions of streams and hardcore fanbases.

{% embed url="<https://player.vimeo.com/video/944820444?h=73e00edd66>" %}

[Click HERE](https://www.skool.com/foreverfan-3027?invite=5b0214925f34409f921092686eda2d2e) to access our music fan strategies course space showing you how to use ForeverFan to grow faster!

In our Course space you will get FREE access to:

* 1k Fans in 30 Days: Our system for growing your REAL fanbase quickly
* How to build a Brand Identity that fans actually care about
* How to fix your Spotify, Instagram & TikTok algorithms
* And more!

{% hint style="info" %}
The course suite is located is located on a separate site from the ForeverFan platform, but make sure you use the same email to claim your account!
{% endhint %}

### What is Skool?

Skool is a community platform that we use to host our private user comunity. You can discover communities or create your own

### FAQs

**How do I access the courses and community?**\
All ForeverFan users have free access to our course and community. To join, please click [here](https://www.skool.com/foreverfan-3027/about) and create your account. Make sure that you use the same email to register as you did for ForeverFan so that your application can be reviewed in a timely manner.


# The Fan Factory Method


# An Introduction To The New Music Industry

{% embed url="<https://player.vimeo.com/video/1075172741?badge=0&byline=0&h=ae1e4fb789&portrait=0&title=0>" %}


# Fan Factory Framework: Don't Release Another Song Without This

{% embed url="<https://player.vimeo.com/video/1075172877?badge=0&byline=0&h=4c4ccbccfd&portrait=0&title=0>" %}

Discover the BANCO framework: Brand, Attention, Nurture, Convert, Offer. This isn't just another strategy – it's the *essential* foundation for building a fanbase and monetizing your work.<br>

Without BANCO, you're missing the key to breaking through. Learn the crucial steps to grow your audience and achieve your goals. Don't skip this – your success depends on it.


# ForeverFan Math: How To Make Money

{% embed url="<https://player.vimeo.com/video/1075172933?badge=0&byline=0&h=3a7b0d4c9d&portrait=0&title=0>" %}

Want to truly understand the financial side of your music career? "Fan Math" will change how you see your revenue streams.

It's not just about how "cheap" something is, but what it's really worth. You likely know that streaming alone often yields very little return, but did you know that shifting your focus to fan data could potentially 25x your revenue?

We'll show you how a similar investment can lead to vastly different outcomes…


# Branding Artists: These 2 Things Matter Most

{% embed url="<https://player.vimeo.com/video/1075173050?badge=0&byline=0&h=44f6b7a117&portrait=0&title=0>" %}

Attention without branding or conversion infrastructure is a waste. That’s what creates 1 hit wonders, viral videos without followers, etc. Do you just want attention or do you want fans that spend money on you and your music?

This section will take you through the simple steps to build a strong digital brand quickly without over-thinking it.


# 7 Social Media Branding Posts For Artists

{% embed url="<https://player.vimeo.com/video/1075173072?badge=0&byline=0&h=69de7724de&portrait=0&title=0>" %}

The fastest way to properly brand your Instagram and TikTok social media accounts is to strategically create or choose 3 posts to pin to the top of your page, so anyone new that comes in can see them. After that, making sure the next 3 posts are as strong as possible is all you need to be ready to bring in new attention (and followers). This means the first 6 posts that new people see when visiting your page at any given time are the most important.

This video walks through the best types of posts to use for branding yourself as an artist, why they work and examples for you to copy for yourself.

Here’s a list of the post types discussed:

1. **Artist Storytelling** - Tell your artist backstory in a short entertaining way.
2. **Signature Editorial Artist Portrait/Carousel** – A high-quality, eye-catching image that represents their style and personality. This is their "hero shot" and sets the tone.
3. **Music Preview / Teaser** – A short video, reel, or post showcasing a new song, music video, or upcoming release.
4. **Live Performance or Studio Clip** – A raw and engaging video of them performing or creating music, emphasizing authenticity and talent.
5. **Interview Style Clip -** A clip of you being interviewed. View the video for examples of the styles that work best.
6. **Short-form Creative Music Clip** - Create a piece of shortform content
7. **Important Message Post** - A simple way to give fans an update about what is going on with you and news you want them to know.


# Create A Branded Artist Site In 1 Day

{% embed url="<https://player.vimeo.com/video/1075173178?badge=0&byline=0&h=2aca8645a6&portrait=0&title=0>" %}

Your artist website and having the right link-in-bio ready tool to support the requirements for strong artist branding is extremely important in today’s direct-to-fan climate.

* **Image** - The primary image you choose is the biggest brand impact on fans compared to anything else on your site. Take your image selection seriously.
* **Color** - You can choose to only use specific brand colors for your entire career or you can use colors to represent where you are currently as an artist.
* **Font** - Font selection can change the entire dynamic of the page.
* **Text/Copywriting** - The words you choose to write on your page are just as meaningful in showing your personality as the words you choose to “say” when talking. Language lets people know your sense of humor (or not), what communities you belong to and more.

**Logos -** Logos are a big bonus in branding because they create a recognizable symbol for fans to associate with, but also because they help differentiate you even more from other artists at the same time.


# Fan Collection INTRO - Why Artists Get Bad Conversions

{% embed url="<https://player.vimeo.com/video/1025503063?badge=0&byline=0&h=f8d5be0af4&portrait=0&title=0>" %}


# Write These 3 Things On Your Music Links To Collect More Fans

{% embed url="<https://player.vimeo.com/video/1024614130?badge=0&byline=0&h=2823e988b5&portrait=0&title=0>" %}

### Access 3 Copywriting Tips For Your Music Landing Pages [**HERE**](https://docs.google.com/document/d/1xbUUt0Dw0GPetU9WxSULXuFS37NK1tkBjsR7cixnjk8/edit?usp=sharing)

Here’s 3 Tips to convert the most fans on your music links.

1. Incentives
2. Strong action-based words
3. Show personality


# Forever Presave Offer Campaigns

{% embed url="<https://player.vimeo.com/video/1025502964?badge=0&byline=0&h=983e2e5b38&portrait=0&title=0>" %}

Learn how to set up Forever Presave Links [HERE](https://help.foreverfanmusic.com/growth-tools/forever-presave-links)

20+ Ideas For Fans Offers \[ Brainstorm ] - [**View HERE**](https://academy.foreverfanmusic.com/c/fan-factory/sections/384179/lessons/1427417)


# Funnel Link Offer Campaigns

{% embed url="<https://player.vimeo.com/video/1025508321?badge=0&byline=0&h=e2ee81b214&portrait=0&title=0>" %}

Learn how to set up Funnel Links [HERE](https://help.foreverfanmusic.com/growth-tools/funnel-links)

**NOTE: This is just an example. You can use Funnel Links as a static website for many other, in addition to being a good Discord Entry point.**


# Poll Link Offer Campaigns

{% embed url="<https://player.vimeo.com/video/1025502785?badge=0&byline=0&h=970eb38f94&portrait=0&title=0>" %}

Learn how to set up Poll Links [HERE](https://help.foreverfanmusic.com/growth-tools/poll-links)


# 20+ Reward Offer Ideas To Make Fans Love You

{% embed url="<https://player.vimeo.com/video/1024613997?badge=0&byline=0&h=56badacb10&portrait=0&title=0>" %}

### See the list of free offers covered in this video [HERE](https://docs.google.com/document/d/1t1lb9hUQQ2HrWEcU8k5P0SyibKxOIrHODANBDe1Ztsw/edit?usp=sharing)


# DEEP DIVE: Program Your Video Content Algorithm

{% embed url="<https://player.vimeo.com/video/902728814?h=eef7d69c35>" %}

**Social media platforms are shifting from the "social graph" to the "interest graph" when determining content to show users. This means the algorithm focuses more on individual interests and behaviors rather than just connections between users.**

In this video we’ll break down the best hashtags to use, understanding the algorithms, how to train them, and the content you should post.

### Resources

* [Short Form Music Content Catalog](https://docs.google.com/spreadsheets/d/1MFrL6QWcl26W6bl2VuUQC68Nss4JCsCYelVnzC9gXVA/edit?usp=sharing)


# Train/Fix Your Algorithm in 30 Days \[Challenge]

{% embed url="<https://player.vimeo.com/video/898480344?h=7f3cef738c>" %}

**In this video we’ll discuss the importance of engaging with fans organically through music, with an emphasis on the value of the "content challenge game".**

This approach is applicable to both new artists and those trying to correct their algorithm. For new artists, the goal is to teach the algorithm about them and who their target audience is, so the algorithm can effectively match them with the right people. Similarly, for those trying to rebrand or correct their algorithm, the process is similar to that of a new artist.


# 100+ Creative Music Content Ideas (Content Catalog)

{% embed url="<https://player.vimeo.com/video/898481105?h=c4eb0ff425>" %}

**In this video we’ll discuss different strategies for creating effective content for artists. The general categories that most videos fall under are introduction, performance, cover/remix, and songwriting. However, there are various ways to approach each category based on the artist's goals.**

### Resources

* [Short Form Music Content Catalog](https://docs.google.com/spreadsheets/d/1MFrL6QWcl26W6bl2VuUQC68Nss4JCsCYelVnzC9gXVA/edit?usp=sharing)


# Fan Finder Guarantee: The Foolproof Method


# Simplest Way To Identify A REAL Fan (The First Step)

{% embed url="<https://player.vimeo.com/video/1002861327?badge=0&byline=0&h=2422c4e804&portrait=0&title=0>" %}

**In this video we’ll discuss the importance of understanding the different levels of fans that artists can have, from new fans to super fans and ForeverFans — as well as the need to capture fans' information and convert them into a database that can be monetized.**

We’ll also present to you a foolproof method that can help you identify and categorize your fans along with examples of independent artists who are already killing it using this strategy.


# Choosing Your Fan Finder Strategy

{% embed url="<https://player.vimeo.com/video/1075173770?badge=0&byline=0&h=2d340ddf04&portrait=0&title=0>" %}

This video will break down two strategies for capturing 1000 ForeverFans in 90 days to help you decide which approach, or both in some cases, is best for you.

In this section, we’ll cover daily habits to adopt for sending DMs, recommend ad budgets, and the importance of capturing data so that you have a clear understanding of who your fans are, beyond just social media interactions.


# Choose Your Offer

{% embed url="<https://player.vimeo.com/video/1075173797?badge=0&byline=0&h=ffbb676b95&portrait=0&title=0>" %}

In this video we’ll break down how to carefully choose your offer to incentivize fans to provide their data as well as best practices for ensuring that the requirements to access rewards are well-defined.

We’ll also share ideas for rewards you can present to prospective fans in addition to preferences and interests of your target audience to keep top of mind.


# An Intro To DM Conversion Strategy

{% embed url="<https://player.vimeo.com/video/1075173828?badge=0&byline=0&h=0b84ef3ae5&portrait=0&title=0>" %}

Growing your fanbase without constantly making content? It’s possible — if you know how to DM the right way.

In this video, we’re breaking down how to effectively message potential fans, keep track of your outreach, and actually convert DMs into real supporters. You’ll learn:

* How to set and hit daily DM targets
* The right way to avoid platform limits
* Tracking & adjusting your strategy for better results
* Why DM consistency = fan growth

If you’re not using DMs strategically, you’re leaving fans (and money) on the table. Watch now and start turning conversations into conversions.


# Maximize Fan Conversions: Charismatic Communication

{% embed url="<https://player.vimeo.com/video/1075173857?badge=0&byline=0&h=78b6975c43&portrait=0&title=0>" %}

In this video we’ll break down the best practices for communicating your offer, as the way you ask makes all the difference. We’ll cover the four key principles, examples of how to implement it, and how to translate it into a simple offer page.

Keep in mind that the sales process never ends, and it's crucial to continuously work on improving your offer communication. You’ll also need to continuously refine and test different approaches to find what works best for your audience, as subtle variations such as leading with an enticing part or addressing the time commitment upfront can have a significant impact on the effectiveness of the offer.

### **Here are some resources to help you get started:**

[DM Tracking Template](https://docs.google.com/spreadsheets/d/1MAzV-lrPFn6JDBPDVOh-YmNQ9TIJNdZ8DXTF-AqatHg/edit?usp=sharing)

[21+ Fan Direct DM Examples](https://docs.google.com/document/d/1y1HgtBxUkoiL-nGqJmPwqCchAnE29TZNJZ38A8lyzb0/edit?tab=t.0)


# Tracking & Scaling Your DM Campaigns

{% embed url="<https://player.vimeo.com/video/913355218?badge=0&byline=0&h=1f4ffa4ef2&portrait=0&title=0>" %}

This video will break down how to grow your fanbase without needing to make content. We’ll cover how to effectively message potential fans directly, ways to keep track of your messaging targets, conversion goals and how to adjust these strategies over time.

### [**Click HERE access to the Scaling DM Campaign Template**](https://docs.google.com/spreadsheets/d/1MAzV-lrPFn6JDBPDVOh-YmNQ9TIJNdZ8DXTF-AqatHg/edit?usp=sharing)


# An Intro To Follower Ad Conversion Strategy

{% embed url="<https://player.vimeo.com/video/1075173912?badge=0&byline=0&h=dc159f0933&portrait=0&title=0>" %}

The fastest, most reliable way to grow and monetize your fanbase—without going viral or relying on labels.

In this section, we’re breaking down a proven strategy that bypasses gatekeepers and puts you in control:

1. Run IG ads to gain followers
2. Apply the DM strategy to convert them into fans

This approach helped one artist make $40,000 last year — and it can work for you, too.


# Find New Fans Fast! Instagram Growth Ads

{% embed url="<https://player.vimeo.com/video/1075173948?badge=0&byline=0&h=231ce8cbdf&portrait=0&title=0>" %}

Want to grow your fanbase on autopilot? This video is your step-by-step guide to setting up an IG follower ad campaign from scratch.

We’ll walk you through everything inside Meta Ads Suite, from launching your campaign to analyzing results, so you know exactly what’s working and how to optimize.

If you’re ready to attract real fans (not just random followers), this is where you start.


# Rules of Testing & Scaling

{% embed url="<https://player.vimeo.com/video/1049688854?badge=0&byline=0&h=cdab916684&portrait=0&title=0>" %}

**In this video we’ll provide a comprehensive overview of the scaling rules and the strategies you need to navigate the ad scaling process effectively. By following these guidelines, you can increase your chances of success by avoiding confusing the algorithm as well as spending money unnecessarily.**


# CASE STUDY: This Artist Converted 200 Fans in 14 Days

{% embed url="<https://player.vimeo.com/video/1075173977?badge=0&byline=0&h=c3e1a0d9fd&portrait=0&title=0>" %}

**In this video we’ll breakdown a successful fan conversion campaign carried out by one of our users.**

Loach is a perfect example for artists starting from ground zero. Loach used both the ad and DM strategies to get over 230 ForeverFans in 14 days. This was a huge impact considering he only had 1k+ Instagram followers when he started.

He now has a clear foundation on how to grow his base consistently without relying too much social media and TikTok.

***

**Here's the message that King Loach sent to his followers**

*Yo what’s good \_\_\_*

*This week I’m gonna be giving out free access to an exclusive song, a chance to win a t-shirt and tickets to an upcoming show. I’m only doing this for a few people 🤫*

*All you have to do is follow instructions in the link (should take only 30 seconds & everything is 100% free of course)*

*Ghost Gang 👻*

*(Make sure you download the song, DON’T save it this link won’t exist forever)*


# Advertising 101: Your Complete Training Guide


# Customizing Your Ad Strategy

{% embed url="<https://player.vimeo.com/video/899578071?badge=0&byline=0&h=ed2d941697&portrait=0&title=0>" %}

**In this video we’ll cover the key factors to consider when choosing an ad strategy, inclluding your presence and goals on that platform, and the specific ad types and features that can help you achieve your objectives.**

We’ll also cover the exclusive resources you receive as a ForeverFan user as well as the support from industry professionals to help you grow your fan base and market your music more effectively.


# Budgeting For Ads

{% embed url="<https://player.vimeo.com/video/1049704819?badge=0&byline=0&h=f60b17b592&portrait=0&title=0>" %}

**In this video we’ll breakdown the budgets you need in order to run ads and the requirements for each specific platform.**

We’ll cover minimum budgets to get started as well as the process of slowly testing, finding the right audience and ad creative, and then pouring more resources into the successful campaigns has been proven effective for many artists.


# Master Ad Testing (The Easiest Way Not To Get Confused)

{% embed url="<https://player.vimeo.com/video/1003324308?badge=0&byline=0&h=8efd4c9f9c&portrait=0&title=0>" %}

**In this video we’ll cover how to master ad testing. The overall approach is to meticulously plan out the ad campaign structure ahead of time, then translate that plan directly into the Facebook/Instagram or TikTok ad platforms. This systematic process is designed to minimize confusion and optimize the testing and iteration of ad creative and targeting.**

Here are some resources to help you get started:

**View and copy this ads testing template** [**HERE**](https://docs.google.com/spreadsheets/d/1bzHLzi6zBAVnAm1G9YkKSRQCnVs0C0FubGbLmqVtfeg/edit?usp=sharing)**.**


# Testing & Optimizing Your Ads (All Platforms)

{% embed url="<https://player.vimeo.com/video/899585599?badge=0&byline=0&h=2841973af7&portrait=0&title=0>" %}

**In this video we’ll cover how to test ads effectively on a budget, as a beginner, and top tips for more experienced marketers with more to spend.**

We’ll breakdown our recommended testing method, the key concepts to understand for every ad campaign and encouraging your to think differently about the keywords you should be testing and what locations you should be targeting.


# FB Business Manager Setup (If you don't have one)

{% embed url="<https://player.vimeo.com/video/898791907?badge=0&byline=0&h=beb6477490&portrait=0&title=0>" %}

**In this video we’ll go through how to set up a Facebook Business Manager account step-by-step. Please note that you only need to watch this if you have NEVER ran ads through Facebook or never set up an account.**

Creating a new ad account can be beneficial if you're working with just one artist or yourself, as it keeps everything within the business manager and avoids the need to connect a personal ad account. Both options are valid and won't inhibit your ability to use the features.


# Meta/Facebook Pixel Setup

{% embed url="<https://player.vimeo.com/video/1035212515?badge=0&byline=0&h=31004cf18d&portrait=0&title=0>" %}

[CLICK HERE TO SET UP YOUR FACEBOOK BUSINESS MANAGER ACCOUNT](https://business.facebook.com/)

### **What is the Meta Pixel?**

Formerly known as Facebook Pixel, Meta Pixel is a tool that allows you to track the actions users take on your website. It helps you measure the effectiveness of your advertising by understanding the actions people take.

### **Why Use Pixels to Track Conversions for Funnel Links?**

When you create Funnel Links to engage and onboard fans, it's crucial to understand how effective these links are in converting interactions into meaningful actions. Integrating the Meta Pixel allows you to track conversions by capturing events like page views, content views, and leads. This data helps you refine your strategy, understand fan behavior, and optimize your engagement efforts.

### **How to Integrate the Meta Pixel with ForeverFan:**

1. **Access Your Pixel ID:**
   * Retrieve your Pixel ID from your Facebook Business account.
2. **Paste Your Pixel ID into ForeverFan:**
   * Login to your ForeverFan account.
   * Navigate to the Funnel Link you want to integrate with a pixel.
   * In the settings or integration section, find the Meta Pixel field.
   * Paste your Pixel ID into the designated space and save your changes.
3. **Test Your Pixel Events:**
   * After integrating your Pixel ID, it's crucial to test whether the events are being tracked correctly.
   * Use tools provided by Meta (Facebook) for testing pixel events. For instance, Facebook's Test Events tool lets you simulate events and confirm that your Pixel is set up correctly.
4. **Confirm Pixel Activity:**
   * Once your Funnel Link is live, monitor the pixel activity in your Meta (Facebook) Manager.
   * Look for recorded events such as page views, view content, and lead events to ensure that your pixel is actively tracking conversions.

### **Why Test Events on Facebook?**

Using Facebook's Test Events tool is an excellent way to ensure that your Meta Pixel is correctly configured. It allows you to simulate events and confirm that the pixel is tracking actions as intended. This step is crucial to guarantee the accuracy of your conversion tracking.

### **Conclusion**

By integrating Meta Pixel with ForeverFan, you gain valuable insights into the performance of your Funnel Links. This data empowers you to make informed decisions, optimize your fan engagement strategy, and create more meaningful connections with your audience.


# Conversion vs Traffic Ads

{% embed url="<https://player.vimeo.com/video/912812653?badge=0&byline=0&h=cce57ada12&portrait=0&title=0>" %}

**In this video we’ll cover the key differences between conversion and traffic ad campaigns, analyzing their objectives, and the way the ad platforms' AI systems approach them.**

It's important to consider the trade-offs between conversion and traffic ads when planning an advertising strategy. Conversion ads are generally the preferred starting point, as they ensure that the advertiser is paying for users who are more likely to convert. However, once the conversion ad campaign has been optimized, it can be worth testing a traffic ad campaign to see if it can drive more cost-effective traffic to the website.

The decision to use conversion or traffic ads ultimately depends on the advertiser's goals and the specific characteristics of their target audience. Careful testing and analysis of the results are crucial to determine the most effective approach.


# Setup IG/Meta/Facebook Traffic Ads

{% embed url="<https://player.vimeo.com/video/899372164?badge=0&byline=0&h=04e2cde03e&portrait=0&title=0>" %}

**In this video we’ll cover how to setup traffic ads using the 1-3-3 Method in a step-by-step guide, including daily budget best practices, and recommended call-to-actions.**

Once you’ve done this once please remember to repeat the process to create the two additional ads with different content and keywords. These additional ads are published at the campaign level.


# Setup IG/Meta/Facebook Conversion Ads

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**In this video we’ll cover how to set up conversion ads using the 1-3-3 Method in a step-by-step guide, including daily budget best practices, and recommended call-to-actions.**

Keep in mind that the traffic section involves running ad campaigns, while the sales section focuses on making the sale.

When setting up a campaign, name it and leave the other settings as they are. Use keywords related to the artist, such as a popular artist's name, to target the audience.

However, we advise against using the names of very large artists, as it may be difficult to compete with their popularity.

Pay attention to detailed targeting, but note that the event placement settings are typically automatic.

Focus on keyword targeting first, rather than the artist targeting, as the keyword is already known.


# Understanding IG/FB Ad Success

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**In this video we’ll cover the key KPIs (Key Performance Indicators) that are important to monitor on Facebook and Instagram.**

90% of the time, the process of monitoring and optimizing an ad campaign will involve reviewing these key KPIs, such as impressions, clicks, and video plays, and then making adjustments based on the insights gained.


# Audience Targeting Strategies (Domestic, International & Beyond)

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**In this video we’re going to discuss the most up-to-date way to build your ad set, which is also your audience. The focus is on the ad set level, NOT the campaign level.**

We’ll walkthrough the process of setting up a worldwide ad set, including selecting all countries and then excluding certain countries that may not be good for streaming behavior. This video also covers choosing your target interests, best practices for placements on each platform, and the importance of targeting Spotify users.


# TikTok Pixel Setup

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**In this video we’ll walk through how to set up a TikTok pixel and integrate it with your ForeverFan smartlinks.**

To test the pixel, you can download the TikTok pixel helper extension for Google Chrome. This will allow them to see if the pixel is firing correctly on the active page.

The TikTok pixel helper works similarly to the Facebook pixel helper, providing visual feedback on the pixel's activity. This is a simple way to ensure the pixel is set up correctly.

Having the TikTok pixel helper and other similar tools in the Chrome bar can make the process of setting up and testing the pixel much easier.


# Setup TikTok Conversion Ads

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**In this video we’ll walk through how to setup TikTok Conversion ads, playing close attention to the minimum daily budgets types of bidding to use and how Spark ads work.**

Keep in mind that you should carefully select keywords, interests, and behaviors that align with the brand and the content you are promoting.


# Setup TikTok Instant Page Ads

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**In this video we’ll walk you through the process of starting a campaign in the TikTok Ads Manager. We’ll cover the importance of manually selecting placements, choosing your ideal locations to target and monitoring your daily budget spend.**

We’ll also break down the ad testing phase, and creating/customizing your Instant Page Ads.


# Setup TikTok Follower Ads

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**In this video we’ll walk you through the process of setting up TikTok Follower Ads in the TikTok Ads Manager. We’ll cover all the ad placement settings you need to consider as well as bidding and optimization settings.**

Remember to select "Follow" when setting up all ads in the vain to ensure that the ads are charged only when someone actually follows the account.


# Understanding TikTok Ad Success

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**In this video we’ll discuss the Key Performance Indicators (KPIs) for TikTok advertising. KPIs are metrics used to determine if an ad campaign is performing well or poorly.**

ALWAYS closely monitor these KPIs to ensure the success of a TikTok advertising campaign. By understanding and analyzing these metrics, you can make informed decisions to improve your campaigns and achieve your desired goals.


# Fast-Track Your Spotify Rollout: Boost Streams. Gain Real Fans.




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