> For the complete documentation index, see [llms.txt](https://help.foreverfanmusic.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.foreverfanmusic.com/tracking-and-pixels/tracking.md).

# Tracking

If you run ads on Meta or TikTok, a pixel is what connects those ads to what actually happens on your ForeverFan pages. It is a small piece of tracking you turn on that tells Meta or TikTok when someone visits your link or shares their details. With it running, your ads get smarter over time and you can see what an ad actually earned you instead of guessing.

You do not have to run ads to use ForeverFan. But if you do, this is where it pays off.

## What a pixel is, in plain terms

A pixel is a tiny tracker tied to your ad account. When a fan lands on one of your pages, the pixel quietly tells Meta or TikTok "this person showed up." That does two things:

* **Your ads learn.** The ad platform sees which people take action on your pages, so it can go find more people like them.
* **You can measure.** You can tie a fan signing up back to the ad that sent them, so you know which ad is worth the money.

## Where pixels live in ForeverFan

There is no single account-wide pixel switch. You add a pixel in the two places fans actually land:

* **On each link**: open the link, go to its **Advanced** tab, and paste your pixel there. Each link is set up on its own, so you can track a specific campaign separately if you want.
* **On your mini-site**: open the mini-site editor, go to its **Advanced** tab, and paste your pixel there.

Both places take a **Meta Pixel** and a **TikTok Pixel**. Add one, the other, or both.

<figure><img src="/files/e7OFDu0NgbiuELRlS8zt" alt="A link&#x27;s Advanced tab showing the Meta Pixel and TikTok Pixel fields"><figcaption></figcaption></figure>

## The three events ForeverFan sends

Once a pixel is on a page, ForeverFan reports three moments to Meta or TikTok:

* **Page view**: fires when the page loads, so every visit is counted.
* **View content**: fires when a fan taps a button on the page.
* **Lead**: fires when a fan submits their details on a form.

Those are the standard events ad platforms use to optimize and to measure a signup, so you do not have to set any of it up by hand. Add the pixel and these start reporting on their own.

## Set one up

* [Add a Meta Pixel](/tracking-and-pixels/meta-pixel.md)
* [Add a TikTok Pixel](/tracking-and-pixels/tiktok-pixel.md)