What should I do if a show sells out?

What to Do If a Show Sells Out

Keep Fans Engaged and Make the Most of Demand

If a show sells out, don't just leave it at that. Use it as an opportunity to collect more fan interest and potentially upgrade to a bigger venue.

1. Mark the Show as Sold Out

Make sure fans know the show is sold out:

1. Go to the Tour Links section in your dashboard.

2. Find the sold-out show.

3. Edit the Location field and add (SOLD OUT).

4. Click Save.

{insert screenshot of a show marked as SOLD OUT here}

2. Switch the Show to RSVP Mode

Even if tickets are gone, some fans may still want to attend. You can capture that demand by switching the show to RSVP Mode:

1. Find the sold-out show in your Tour Link dashboard.

2. Click Switch to RSVP Mode.

3. Make sure the RSVP form is set to collect fan emails, names, phone numbers, and Instagram handles.

4. Click Save.

{insert screenshot of switching to RSVP Mode here}

3. Why This Matters

Keeping RSVP Mode on for a sold-out show helps you:

• Build a list of real fans who actually wanted to buy tickets.

• Gauge if there’s enough demand for a venue upgrade or second show.

• Keep fans engaged instead of losing them to resale sites.

4. If You Upgrade the Venue or Add Another Show

If enough fans RSVP, you might be able to:

• Move to a bigger venue.

• Add a second date.

If you upgrade the show:

1. Switch the show back to Sales Mode.

2. Enter the new ticket link.

3. Click Confirm & Notify Fans.

4. An email alert will go out to everyone who RSVP’d, letting them know tickets are available again.

If you add a second date.

1. Add the date to your tour link.

2. Create a new email campaign targeting all RSVPs to the original date from the Campaigns tab.

Bottom Line

Just because a show sells out doesn’t mean the momentum has to stop. By collecting overflow interest, you’re setting yourself up for bigger opportunities while keeping fans in the loop.